Blogging

5 Ways That Bloggers Can Get Links Back To Their Blogs

This post is a repurposed HARO request – to find out more about this process, check out my post on State Of Digital all about it.

Linking diagramAs bloggers, we often get very fixated and carried away with our blogs: making sure that the content that we produce, the blog’s design, etc. are all absolutely perfect. SEO often enters the mix as well (in a do-it-yourself capacity), but it’s not simply a case of adding the WordPress SEO plugin – which is, admittedly, great – to your blog and thinking that that’s all you need to do on the SEO front…

On the contrary… On the link building (a.k.a. off-site SEO) side of things, the possibilities are endless and the fun never ends. It’s not a quantity game, but the more high quality, relevant and natural links that you get pointing to your website (or your blog, as is the case here), the better that it’ll perform from an SEO standpoint, resulting in a likely increase in visibility from organic search – i.e. when people are Googling content relevant to your blog, they might stand more of a chance of finding it, resulting in more traffic to it. So while you can tinker and tweak your site’s internal workings to improve its on-site SEO, you can also improve its off-site SEO by acquiring inbound links.

But how do you go about getting links? Where do you start?

As an SEO who’s also a keen blogger, here are a few ways of getting links back to your blog that have worked for me:

1) Guest blogging

StOD guest posting bio screenshot
Although this tactic has lost some of its impact due to people spamming it too much (although it’s not all bad – you can read my views here), there might still be some good opportunities to guest blog on other bloggers’ websites in your niche, so it’s worth looking into. In addition to the link back to your blog, the hosting blogger is likely to promote it via their social media profiles, too.

It’s worked for me. Beyond recently becoming a regular contributor on State Of Digital, I have also written posts for Moz, SEMrush and other industry blogs. In addition to getting some good industry exposure, getting links from such high profile websites to my blog has helped with its SEO.

2) Attending blogger meet-ups

Going to local blogger meet-ups simply to get to know other local bloggers and to offer advice can be a good way to get links. I’ve seen people get links because someone’s published a write-up of the event and they’ve included links to all the bloggers that they met there. I’ve even been added to a few bloggers’ blogrolls simply due to taking the time to get to know them.

Cardiff Blogs used to be the big player a few years back, but they run less events now than they used to. Despite this, there are a few blogging-related events that seem to crop up every now and again in the South Wales area – so it’s worth keeping an eye out.

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CR 25 Revisited – My SEMrush Webinar

In late May I was approached by the team at SEMrush about hosting a webinar, going into more detail about the CR 25 campaign that I ran in January. I’d already given a talk about it at BrightonSEO, but with only 20 minutes available, I left out a lot of useful information surrounding the ‘content blitz’ campaign, where we published 25 blog posts in one month (pretty much one each day during the month). I had toyed with the idea of creating a YouMoz post (and had in fact started to draft one), but when SEMrush approached me about the webinar, I thought that it would be a better way to get across all the info.

The webinar took place in early June. In addition to relying on PowerPoint slides, I jumped out of the slides, jumped into my browser (all while the audience were still watching) and quickly ran through all 25 posts as live examples. I thought that this was a good way to demonstrate the many different types of content – especially those with an interactive or particularly visual element to them (such as the custom Google Map, the 25-year timeline, the multiple-choice quiz and one post that featured an embedded tweet containing an autoplaying Vine video).

The video of the webinar is below, with a transcript below that.

Video Transcript (including slide stills)

Slide1-560
Hi, thank you very much for the introduction. I’m Steve Morgan, @steviephil on Twitter, and today I’ll be talking you through a big campaign I ran back in January earlier this year. I actually talked about this campaign at BrightonSEO in April, but I was only given about 20 minutes to talk on-stage and I was only able to talk about a couple of examples of content we did – we had 25 blog posts in one month – and just talk about how much it all cost, so it’s great to have the opportunity… a big thank you to SEMrush for having me. And it’s great to be able to talk about the campaign in more detail and run through more examples than I did when I presented at the conference.

Slide2-560
The webinar is split into three sections. I’m going to jump out of the slides a third of the way through and show you real examples of content, because I thought: “why bother showing you slides of examples when I can actually show you the examples on Firefox?” But before that, I’ll talk you through a bit of an introduction to the campaign and how we prepared for it. And then after I’ve shown you examples, I’ll give you some insights into what performed well, what didn’t, what worked well on certain social media networks, and talk you through how much everything cost, which – even though we had 25 posts created and we tried to avoid just having bog-standard, 400-word advice articles – we did lots of varying types of content and we tried to have interactive content as well. We managed to keep the budget very low by sourcing guest blog posts, by using free or cheap WordPress plugins – things like that really. I’ll tell you more as we go along.

Slide3-560
First, some background for Computer Recruiter.

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20 Ways That Freelancers Can Drum Up Sales During Quieter Times

WILL DROP PANTS 4 FOOD sign
(Note: that’s not me in the pic!)

Whether you call yourself a freelancer, a solo/independent consultant, a solopreneur or maybe even something else entirely, one of the biggest challenges that we face as one-person bands is the ability to balance our workloads effectively – in particular by keeping the sales pipeline filling up while we’re busy working on other projects.

And I can speak about this from recent personal experience…

I have a confession to make…

I dropped the ball on the sales front earlier this year. After a busy Q4 in 2014 (resulting in December being my most successful month income-wise to date at the time) and a very busy January running CR 25 single-handedly, followed by two large one-off projects in Feb-Mar (which both overran), I was simply too busy to fit sales into the mix.

Big mistake.

Then in April: quiet. Well… I had enough to keep me going, but things were a lot quieter than I was used to. It was my quietest period since my first three months in business (way back in the summer of 2013) and therefore in over 18 months. Yikes.

Things have picked up rather nicely since then, but I wanted to take the time to blog about some of the ways that I went about drumming up new business during that quiet spell. And while working on this list of sales tactics for freelancers, I just kept adding more and more ideas to it and ended up with 20 different ways…! For the record though, you might not see some tactics that you’re expecting to see… For example, I don’t condone cold-calling, door-to-door sales or any other type of ‘interruptive’ marketing like that, so that won’t be in the list below. I’m also not keen on freelancer marketplace websites (e.g. PeoplePerHour) – I’m not saying that they don’t work, they’re just not for me, and I’m sure that there are other freelancers who feel the same way.

…So what else can you do?

A slight disclaimer: some of these are probably really obvious, but if fellow freelancers (SEO or otherwise) browse the list, see 2 or 3 points and think to themselves: “damn, why didn’t I think of that?” then that’ll do for me…! 🙂

First things first…

1) Remove any “I’m not available” type messages from your blog/website

"Not available" message example screenshot
Taken from Formfett

If you’re in a position to network and drive leads and enquiries your way, the last thing that you’ll want to do is to put people off with a message on your site that says “I’m unavailable at the moment” or “I’m unavailable until [future date]”… It’s all well and good to have this on the site when you are full-up capacity-wise, but be sure to remove it when you aren’t and when you’re actively seeking work. While this might seem really obvious, it’s crucial that you make sure to remember to remove the message everywhere and anywhere it’s featured: is it on your Contact page / your Hire Me page / site-wide? For me, it was on this very blog’s Hire Me page and my freelance site‘s Contact page, but it could be disasterous if I only remembered to remove it off one of the pages and not the other – so be sure to remember to do it…!

As an aside… Some people swear off using these type of messages entirely, which is fair enough (after all, what if a dream enquirer sees it and it puts them off from enquiring?), but @ChrisLDyson of Triple SEO raised a good point that it usually still brings in the more serious enquiries while putting off the “can I just get a quote?” types. Besides, they might not read it anyway and just get in touch regardless.

Right, got that sorted? Good. Onto the next one…

Leveraging existing business relationships

2) Touch base with old clients

If you work with clients directly and you’ve already done work for somebody – maybe on a one-off basis – and you left things on good terms, then it makes sense to touch base and catch up on their current situation. Maybe they’re in need of more of your assistance?

I did some one-off consulting for two companies in the past year and decided to email them asking how things were going. Both of them said that my timing was perfect, that they’d be keen to reconvene things – and I’ve already been to see one of them (the other one is still keen but they’re going to leave it another month or two). Nice and easy.

Obviously this only really works in certain circumstances – for example, if you stopped working with a client because their budget ran out/got cut, or they’ve gone ahead with another supplier, or they’ve brought the service in-house instead, then you may want to give those ones a miss. But think back to all your old clients and get in touch with those who loved what you did for them and might need more of the same.

3) Touch base with your main referral partners (e.g. agencies)

Who usually passes you work? In my case, as an SEO, I get a fair bit of work from web design agencies and PR agencies. Similar to the point above, get in touch with those that you’ve worked with before and find out if any of their clients currently need help with anything.

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I’ve Joined State Of Digital’s Blogging Team!

State Of Digital logo
I am freakin’ excited to announce that I’ve been added to State Of Digital‘s Blogging Team as a regular contributor!

Here’s a link to my author profile, and here’s one to my first post: Repurposing Unsuccessful HAROs

A few years ago, StOD (formerly known as State Of Search) decided to stop allowing guest blog contributions and now only accept certain authors to write for them, so it’s a real honour to have been asked to contribute – and especially on an on-going basis.

So in addition to blogging here on my home of SEOno, expect to see regular posts from me over on StOD’s blog as well. I’ll probably save my more serious posts for StOD and publish my more off-beat, tongue-in-cheek and silly posts on here (but given what I’ve published on here before, that shouldn’t really be a surprise now, should it?) 😉

2-3 WordPress Plugins For Reducing Comment Spam (From 100s To <10 Per Day)

Want to know how I reduced WordPress blog comment spam significantly, using just 2-3 plugins, with no need for a CAPTCHA? Then keep reading, friend…

STOP imagePeople who know me well (especially on Twitter) will know that blog comment spam has been a major bugbear of mine for a while. I’ve tried multiple solutions, including CAPTCHAs (such as Animal Captcha, Sweet Captcha, Math Captcha, other more normal CAPTCHAs…) but experienced no joy. I also followed the steps in this guide, downloaded the plugins that were recommended and followed its instructions, but found that it just didn’t have the desired effect…

Unfortunately it’s not simply a case of purging the Spam section in one go without checking it. I get a lot of false positives (genuine comments that get filtered into the Spam section by accident), so I have to trawl through it all. One. By. One. Bearing in mind that I used to get about 100-200 spam comments everyday. Ouch. I also help to manage Cardiff Blogs (also built on WordPress) and while they don’t get as many spam comments as SEOno does, if left unchecked for a few weeks, I’ll have to filter through a few hundred…

Desperate for a solution, I stumbled upon 2 plugins and thought that I’d give them a go. The number of spam comments I receive now has reduced dramatically: from 100-200 per day to about 10. Much more manageable.

Click to read more!