This post is a repurposed HARO request – to find out more about this process, check out my post on State Of Digital all about it.
As bloggers, we often get very fixated and carried away with our blogs: making sure that the content that we produce, the blog’s design, etc. are all absolutely perfect. SEO often enters the mix as well (in a do-it-yourself capacity), but it’s not simply a case of adding the WordPress SEO plugin – which is, admittedly, great – to your blog and thinking that that’s all you need to do on the SEO front…
On the contrary… On the link building (a.k.a. off-site SEO) side of things, the possibilities are endless and the fun never ends. It’s not a quantity game, but the more high quality, relevant and natural links that you get pointing to your website (or your blog, as is the case here), the better that it’ll perform from an SEO standpoint, resulting in a likely increase in visibility from organic search – i.e. when people are Googling content relevant to your blog, they might stand more of a chance of finding it, resulting in more traffic to it. So while you can tinker and tweak your site’s internal workings to improve its on-site SEO, you can also improve its off-site SEO by acquiring inbound links.
But how do you go about getting links? Where do you start?
As an SEO who’s also a keen blogger, here are a few ways of getting links back to your blog that have worked for me:
1) Guest blogging
Although this tactic has lost some of its impact due to people spamming it too much (although it’s not all bad – you can read my views here), there might still be some good opportunities to guest blog on other bloggers’ websites in your niche, so it’s worth looking into. In addition to the link back to your blog, the hosting blogger is likely to promote it via their social media profiles, too.
It’s worked for me. Beyond recently becoming a regular contributor on State Of Digital, I have also written posts for Moz, SEMrush and other industry blogs. In addition to getting some good industry exposure, getting links from such high profile websites to my blog has helped with its SEO.
2) Attending blogger meet-ups
— Cardiff Blogs (@cdfblogs) January 17, 2013
Going to local blogger meet-ups simply to get to know other local bloggers and to offer advice can be a good way to get links. I’ve seen people get links because someone’s published a write-up of the event and they’ve included links to all the bloggers that they met there. I’ve even been added to a few bloggers’ blogrolls simply due to taking the time to get to know them.
Cardiff Blogs used to be the big player a few years back, but they run less events now than they used to. Despite this, there are a few blogging-related events that seem to crop up every now and again in the South Wales area – so it’s worth keeping an eye out.
In fact, speaking of Cardiff Blogs…
3) Blogger meet-up websites
Some blogger meet-ups have a list of local blogs on the websites. If this applies, you could ask to be added to the list. Here’s Cardiff Blogs’ Local Blogs list – if you’re based elsewhere then there might be a local blogging meet-up with a list on their own website.
4) Entering blogging awards
Entering yourself (or asking someone to enter you) to blogging awards can result in getting a link to your blog. Even if you’re not shortlisted or a winner, you may still make it onto a nominee list – some of them link out to everyone who was nominated, so it’s worth doing.
For example, here’s my blog listed on the Wales Blog Awards 2014 and UK Blog Awards 2015 websites. I was a finalist for both, and while I didn’t win either, the links are there to stay (as I type this).
5) Doing speaking gigs
— Cardiff Blogs (@cdfblogs) October 24, 2011
Whether it’s a blogger meet-up or another kind of event, offer to do a talk about your blog. In addition to links from the event host’s website as well as the likes of SlideShare and Eventbrite, you may get links from the attendees’ blogs if they publish a write-up about it.
Most importantly, the best way to get links is a blogger is to network and to get to know other bloggers – especially in your niche, but not ignoring local bloggers. After all, getting to know fellow bloggers will open up opportunities such as many of the ones listed above – guest blogging, speaking gigs, being mentioned in blog posts, and more.
Oh and the above five suggestions aren’t the be-all-and-end-all of getting links to your blog. There are tons of potential opportunities out there.
What are your tips for getting links to your blog? Feel free to drop a comment below!
[Linking image credit – Nicolas Raymond]