MOM Turns 5 – A List of Thank You’s

My freelance businessMorgan Online Marketing (or MOM for short) – turned 5-years-old on Monday, as I officially took the plunge and went full-time freelance on Tuesday 7th May 2013, having left my last agency role the previous Friday. I celebrated with branded gluten-free cupcakes, like the one pictured. Yum.

When you’re self-employed, you sometimes hear that infamous “#% of businesses die in their first 5 years” statistic, which seems to vary depending on who you ask (it’s anything from 20% to 50% apparently), so I’m chuffed to have passed (survived?) this particular milestone.

I’ve posted on anniversaries before (here’s the links to the 1st, 2nd and 3rd years), but this time I just wanted to say a few thank you’s to people who have helped me along the way.

Thank You’s

In (sort of?) chronological order…

Firstly, thank you to Max Minzer of Max Impact. As I was in the process of going solo, he produced some videos as part of his Max Impact series (a weekly series of Google+ Hangouts webinars, each covering different SEO/digital marketing topics) and the Choosing Clients one was massively useful. A big thank you to Lauren Hall-Stigerts and Mackenzie Fogelson for the advice that they dropped in that one. See also: Building an SEO Practice with Bill Sebald (another good one).

Thank you to GO Wales. Although I’ve never utilised them in the way that most people have (either by being a graduate getting a job, or an employer getting funding towards a hire), they also used to run Freelancer Academies, week-long workshops that gave you an intro to freelancing life. I was very lucky to go on one in my second week as a freelancer. It was extremely useful so early on.

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Roger MozBot & the Time Machine – My MozCon 2018 Competition Submission

Roger MozBotUpdate: I actually won!!!

For years and years, it’s been a dream of mine to attend MozCon, Moz‘s annual SEO conference.

Just over a week ago, Moz published a blog post announcing that they would offer a free ticket and accommodation to MozCon 2018 for the best example of a “unique, compelling piece of content telling [them] why you want to come to MozCon.” Examples they gave included blog posts, videos, drawings, slide decks and even songs. Straight away my brain went into overdrive and had a (ridiculous) idea: what if I were to write a story…?

I checked with the Moz team if it’d be ok to do and they gave me their blessing, so I’ve written Roger MozBot & the Time Machine, a short story involving Roger – Moz’s mascot – who discovers a time machine and visits various moments in Moz’s past and (potential) future: a total of 6 different time periods.* Parts of it act as a tribute to why I’ve admired Moz so much over the years and therefore why it’d mean so much for me to finally make it to MozCon. Expect appearances from Mozzers past and present (yes, don’t you worry, Rand is featured – a lot) and a bunch of name-drops of other SEO industry folk, too.

I wanted to do it Choose Your Own Adventure-style (inspired by a speaking gig I did years ago), but a) with only a week until the deadline, I thought it’d be too complicated to pull off effectively, and b) I think CYOA might be copyrighted anyway, so I didn’t want to imitate it too closely. Either way, the way I’ve done it means that you don’t have to do all it in chronological order – i.e. you can visit different times in different orders.

* There’s actually a 7th – but it’s hidden. Consider it the story’s Easter Egg! There’s a clue buried in one of the years, and there’s no straightforward way to get to it, so you’ll have to ‘hack’ your way to find it. The first person to find it – and to tweet me a message confirming their discovery – will win the prize of… a link. From this very blog, in all of its DA 30 glory. Because I’m an SEO through and through. (Terms & rules apply.)

If anyone wants to translate the story into another language, let me know. I’d happily update this post with links to any translations.

Oh and let’s be clear: other than blogging, I am not a writer, and I don’t think I’ve ever written fiction (outside of my school days) – except for Rorschach’s SEO Journal, which hardly counts. And we all know how messy time travel stories can get… So be kind, yeah? 😜

A big thank you to my Welsh ICE buddies Jane Oriel for editing and Josh Hicks for the illustrations.

So… Let’s get started, shall we?

> Begin the adventure! <

(For the Mozzers – my name is Steve Morgan and my email is [email redacted now that the competition is over], as per the competition’s submission rules. I’ll also leave them on the final page, just to be safe.)

[Image credit – Josh Hicks]

Disclaimer: This is a work of fiction. The author’s views are entirely his own and may not reflect the views of Moz or the individuals mentioned.

Cardiff SEO Meet is Back (Already)

Cardiff SEO Meet at Bierkeller (Prisma)

Well that really was a brief hiatus… 😂

Less than a month ago I blogged saying that Cardiff SEO Meet was going on hiatus until after my son’s operation. Well between then and now he’s had updated scans and the doctor thinks he no longer needs his op any more, as everything is improving nicely, which is fantastic news. It means that I can carry on with Cardiff SEO Meet without the worry that I may have to cancel/reschedule the meetups to fit around the op.

(Also, sorry for being so open about all this, as I know it makes people uncomfortable… I just wanted to explain my reasoning in case anyone thought I was postponing events and taking a break from it for weak or unimportant reasons.)

Anyway… with that in mind, I’ve gone ahead and booked the next three dates at Cardiff Bierkeller, which is where we were for the last event. Here they are:

  • Cardiff SEO Meet #8 – Thursday 19th July
  • Cardiff SEO Meet #9 – Thursday 20th September*
  • Cardiff SEO Meet #10 – Thursday 22nd November

* For this event we’ll be in a different area of Bierkeller to usual, as our usual room is unavailable for this night. I’ll post more about this on the event’s dedicated Meetup page when the time comes.

There’s also a few minor/subtle changes that are being made going ahead:

  • You’ll notice above that the dates are 2 months apart instead of 3, which is something that I floated in the hiatus post. It means that we’ll be running 6 events a year going forward instead of 4. I also have some really exciting speakers in mind for the next few events (including an international keynote speaker)!
  • Instead of RSVPs on Meetup being open 2 weeks before the event date, RSVPs will open straight away, as soon as the event page goes live (usually 4-6 weeks before the event). I just think this’ll make it easier for people – I liked the idea of having a scheduled ‘ticket release’ time/date, but I always worry that the people who see the Meetup page as soon as it goes live forget about it by the time the RSVPs open, and therefore that we’re missing out on potential attendees.
  • Site reviews are continuing to happen, however whereas they used to be free for the site ‘volunteer’, I’ll now be asking for a fee – this is only because I’ve been messed around a few times in the past, with people cancelling last-minute or not having their website ready in time (e.g. if it was going through a launch or redesign). It’s £100, however half of it is a deposit that you get back after the event (so £50 really), and the money goes to charity as a donation. Want to be considered? There’s a bit of a waiting list but feel free to email me expressing interest. A few rules and terms apply though, so I can’t promise that you’ll be accepted (it’ll make more sense when we discuss it).

So keep an eye out for the Meetup event pages for each one in due course. Want to make sure you’re kept updated? Join the Meetup group and follow @CardiffSEOMeet on Twitter.

Cardiff SEO Meet is Going on a Temporary (& Hopefully Brief) Hiatus

Cardiff SEO Meet logo (Prisma'ed)I love running Cardiff SEO Meet – but it’s a lot of hard work.

Each time I run one of the events, I think to myself “enh, it’s just 2 speakers, and they’re 3 months apart – it’ll take no time to sort out!” – but then I inevitably forget about finding and liaising with the speakers; sorting out the site review volunteer; sorting everything out with the venue (which takes infinitely longer when we change venues – which has happened twice); hiring a helping hand; double-checking that the sponsors are happy with everything; scheduling a ton of tweets; and all the other stuff that goes with it.

The last couple of events have been especially tough to organise because since last summer my youngest son (who recently turned one year old) has been in-and-out of hospital due to an on-going health issue. He had an operation scheduled for January just gone, so at the time I booked the next event for March (the 7th event) because I thought that the op would be well and truly out of the way by then and that he would’ve also fully recovered by then, too. But I didn’t consider the fact that the op may get rescheduled… which it did. A lot. First to early February, and then there was talk that it’d take place in March… Uh-oh.

It’s now been rescheduled again, this time in May (and there’s talk that it may move yet again). The next event should take place around then (May/June) if I want to keep it true to the quarterly formula. But with the op looming and its date still possibly TBC, I’m reluctant to book the next Cardiff SEO Meet date only to have to cancel/reschedule it if they end up clashing…

So I’ve decided to put Cardiff SEO Meet on temporary hiatus until the op’s done-and-dusted and my boy’s seen a full recovery.

It’ll hopefully be brief… Heck, it might work out that it’s only a couple of months longer anyway (a gap of 4-5 months instead of 3).

Anddd… No promises but I might start to make the event every 2 months instead of every 3 months when it returns. So there’s good news in the pipeline.

I just wanna take the time to say a big thank you to Zoe at Cardiff Bierkeller (who was great to work with – especially when we had to reschedule the most recent event due to the snow), the speakers and site review at the last event (Rhydian, Francesca and Jacqui), and the five sponsors for the last couple of events: Tom of Ghost Marketing, Peter of Xanthe Studios, Brett & Kim of Traffic Jam Media, Gareth of Made Clear and Rakesh of Escentual.com. And everyone else who’s supported the meetup in one way or another. You people rock.

Don’t Panic, SEOs! The Whisky-related Zero Result SERPs are a Bug

Update: Google have since put this experiment on hold (source).

Zero-result SERPs have caused a bit of a stir in the SEO industry this past fortnight. For time-related searches, instead of showing a variety of results, Google shows you the answer and… that’s it. Unless you click the ‘Show all results >’ box at the bottom, all you see is Google’s answer. Here’s an example for "time in cardiff":

"time in cardiff" search screenshot
The situation went into panicky overdrive when I checked Twitter this morning and saw tweets from overnight suggesting that whisky-related SERPs had been affected. Rightly so, if you searched for "lagavulin 16" – as in Lagavulin’s 16-year-old single malt bottle – it would show the time box, Google Shopping results, Google AdWords ads (if applicable) and that’s it:

"lagavulin 16" search screenshot
The time box was a particularly bizarre inclusion – what’s the time got to do with a search for a bottle of whisky anyway? There was also chatter that other bottles of whisky with numbers after them (as in their age) were producing similar results.

And that’s when it hit me: what if Google was thinking that people were searching for Lagavulin the place and that the number was the time, as in: “what time is it where I am if it’s 16:00 (i.e. 4pm) in Lagavulin, the Scottish village?”

I tagged Danny Sullivan (who now works for Google) in a tweet and he’s confirmed that it’s an “edge case” (interesting choice of phrase, Danny – not “bug”?) 😉

So there you have it, folks. No need to panic (yet). They’re not after our whisky SERPs – phew! Breatheinbreatheout breatheinbreatheout. Why not pour yourself a glass of Lagavulin?

…Too soon?