Intro from Steve: I don’t often publish guest posts on SEOno, and in fact I’ve only ever published two (way back in 2013), but my buddy Gus approached me about using this post as a guest post and – given that it’s related to his recent Cardiff SEO Meet talk – I thought it made a lot of sense. Over to you, Gus…
If you work in one specific digital marketing area such as SEO, PPC, content, social or even in related jobs such as designer or brand manager, chances are that you had a conflict with someone from other departments. Each department tends to have such specific views on how things should look and what’s best for the business and clients that it’s hard to not be protective sometimes.
Taking a step away from your role, we know everyone contributes to a good digital marketing strategy. SEO brings traffic at no cost, PPC allows you to convert quickly, brand managers protect and improve how people perceive your brand, a designer makes a website you can navigate well and trust… You get the picture.
Here at Wolfgang Digital, we’re big on integration – in fact, it’s one of our company pillars. As per my talk during Cardiff SEO Meet in March, here are a few ways to integrate SEO and PPC, whereby instead of viewing them as two separate department, you can learn from each other to ultimately improve your KPIs.
How much would your SEO traffic cost… if you had to pay for it
SEO is a difficult channel to prove ROI. A lot of our work gives a return in the long run, so clients tend to be more sceptical investing, only to have to wait several months before you can demonstrate results.
Once you start getting results, you can show how much traffic and conversions have improved – but it’s also possible to show how much money you saved in the process. How so? Just calculate how much they’d have to pay for this traffic with PPC.