Anti-Sell

Anti-Sell cover banner (v2)
Anti-Sell now has its own dedicated website & blog! Check it out at Anti-Sell.com.

“Repeat after me: I. Hate. Sales.”

Quick links: Amazon (UK) | Audible (UK) | iTunes | Gumroad (full links below)

I’ve written and self-published a book!

Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales is the multi-award-winning* sales guide for freelancers, small businesses owners and people in general who hate sales – whether that’s the sales process in general, the idea of ‘selling yourself,’ or finding new leads/clients.

Its chapters cover the following:

  • There’s a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways – but also a number of alternative ways – to get your name and your face out there,
  • How you can tie the sales process into your passions and your strengths – so that sales won’t even feel like sales,
  • Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors,
  • How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field,
  • And much, much more!
  • Also, throughout the book thereโ€™s also ‘Anti-Sell Stories’: 8 case studies contributed by real-life freelancers, each of whom details how they’ve fought the fight with sales (and won).

* GOLD in the ‘Business / Career / Sales’ category of the eLit Book Awards 2020; WINNER in the ‘Business: Sales’ category of the 2020 International Book Awards; SILVER x2 in the ‘Advertising / Marketing / Sales’ and ‘Business’ categories of the 2020 Global Ebook Awards; SILVER in the ‘Business & Finance’ category of the 2020 Royal Dragonfly Book Awards.

Quick links: Amazon (UK) | Audible (UK) | iTunes | Gumroad (full links below)

What people are saying

Annie Browne photoConversational, highly relatable & practical with a dash of humour for good measure. I’m so over boring business books that do not reflect the variety of personalities to be found in entrepreneurship and freelancing; so this book was a welcome change. Steve demonstrates an empathetic and realistic approach to growing your business leads in a genuine way, without trying to fit into an outdated stereotype of what it means to ‘sell’. It really reflects the individuality of freelancing as an industry and allows readers to discover many different ways to grow their business. The style of this book makes it easy to read in the first instance, but also an excellent resource to dip into as and when required. A must have for every freelancer who values flexibility and individuality in the way that they do business.”

> Annie Browne – owner of Hello My PA and co-founder of Freelance Heroes [source: Amazon]

Steve Folland photo v2“What freelancer doesn’t want clients to come to them? There is a ridiculously brilliant list of ways for you to meet or get known in this book. Ideas that will get people contacting you for work instead of you going looking for it. So good, so useful. And super quick to read. I chatted to Steve for the Being Freelance podcast and glad to say his book is totally in his voice. Friendly, witty and helpful. Whether you’re a new or established freelancer there’s plenty to take action on.”

> Steve Folland – founder, podcaster & community manager of Being Freelance [source: Amazon]

Adam Pearson photo“Steve’s book was so easy to read and full of practical tips. I loved the style of writing, conversational and straight to the point. And the case studies really made me think about how I can apply his advice to my own business. As a freelancer who hates the idea of sales, it really hit the spot.”

> Adam Pearson – founder of Pearson Insight and winner of IPSE’s New to Freelancing 2019 award [source: Amazon]

Sarah Townsend photo“I sat and devoured this with a highlighter pen and will refer back to Steve’s tips again and again. Despite having run my freelance business for 20 years, I still learned loads from Anti-Sell. Steve’s tone of voice is so refreshing that reading the book feels much like having a chat with a wise (and funny) friend. Loved it!

> Sarah Townsend – freelance copywriter & author of Survival Skills for Freelancers [source: Amazon]

IndieReader logo“Anti-Sell functions as a resource goldmine for anyone new to freelance life while providing a detailed guide on how to increase client numbers minus irritating sales tactics.”
Rated 4.7 out of 5 & given the “IR Approved” badge

> Kent Page McGroarty – IndieReader [source]

Where to buy

Anti-Sell comes in a few different formats and varieties: paperback, Kindle eBook, audiobook and plain ol’ PDF eBook.

Amazon ๐Ÿ“—๐Ÿ“ฑ๐ŸŽ™๏ธ

> Buy the book on Amazon UK (available in Kindle/eBook, paperback and audiobook formats)

Or go to the direct versions: Kindle | audiobook | paperback

Note: the above links are for Amazon.co.uk ๐Ÿ‡ฌ๐Ÿ‡ง – if you’re outside the UK then it’s also available in these countries:

Paperback: USA ๐Ÿ‡บ๐Ÿ‡ธ (.com) | Australia ๐Ÿ‡ฆ๐Ÿ‡บ | Canada ๐Ÿ‡จ๐Ÿ‡ฆ | France ๐Ÿ‡ซ๐Ÿ‡ท | Germany ๐Ÿ‡ฉ๐Ÿ‡ช | Italy ๐Ÿ‡ฎ๐Ÿ‡น | Japan ๐Ÿ‡ฏ๐Ÿ‡ต | Spain ๐Ÿ‡ช๐Ÿ‡ธ

Kindle: USA ๐Ÿ‡บ๐Ÿ‡ธ (.com) | Australia ๐Ÿ‡ฆ๐Ÿ‡บ | Brazil ๐Ÿ‡ง๐Ÿ‡ท | Canada ๐Ÿ‡จ๐Ÿ‡ฆ | France ๐Ÿ‡ซ๐Ÿ‡ท | Germany ๐Ÿ‡ฉ๐Ÿ‡ช | India ๐Ÿ‡ฎ๐Ÿ‡ณ | Italy ๐Ÿ‡ฎ๐Ÿ‡น | Japan ๐Ÿ‡ฏ๐Ÿ‡ต | Mexico ๐Ÿ‡ฒ๐Ÿ‡ฝ | Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ | Spain ๐Ÿ‡ช๐Ÿ‡ธ

Audible ๐ŸŽ™๏ธ

> Buy the book on Audible (audiobook)

(Audiobook production courtesy of Bengo Mediaread the case study.)

iTunes Store ๐ŸŽ™๏ธ

> Buy the book on the iTunes Store (audiobook)

Gumroad ๐Ÿ“ฑ

> Buy the book on Gumroad (PDF)

In person

If you catch me in person (especially if it’s at an event where I’m doing a talk related to the book) then you should be able to buy a paperback copy from me in person,* and can pay via cash or card (I have one of them fancy contactless card reader type devices).

* Note: COVID situation depending, of course.

Awards

Anti-Sell eLit Medal photo
Me with my eLit medal

Anti-Sell has won the following awards:

It’s also been a finalist in the following:

Quick explainer video

In early 2021, I got an Anti-Sell explainer video made!

(Written & Produced by Jon McGreevy of Wildcard Copy / Voiceover by Jessie McGreevy / Music by Alex Radford & owned by Wildcard Copy)

Quick links: Amazon (UK) | Audible (UK) | iTunes | Gumroad (full links above)


To find out more about why I wrote it and who was involved with its existence, check out this ‘launch’ blog post when I announced it.

Anti-Sell now has its own dedicated website & blog! Check it out at Anti-Sell.com.