SEOno News

MOM is 2!

MOM's 2nd birthday logoJust a quick post to say that my SEO consulting business – morganonlinemarketing.co.uk (or “MOM” for short) – is celebrating its second anniversary today, as I officially started my journey into self-employment on Tuesday 7th May 2013.

There’s a lot of people to thank, especially the community up at Welsh ICE for their on-going support as well as my parents (who run Computer Recruiter and Los Locos Beach). I have some exciting things planned for the coming years, so stay tuned…

I actually have some spare capacity for the first time in around 12-18 months, so if you’d like to work with me then please get in touch. I have some nice testimonials (many of which you can also see on my LinkedIn profile) and I’m told that I charge extremely reasonable rates for the standard of service that I provide, which is very nice. 🙂

E-cards With a Difference… A Very MOM-y Christmas 2014

MOM Xmas Tree imageLast year marked my first Christmas as a self-employed freelancer with my own clients… which meant that I approached the whole idea of sending out Christmas cards in very much of an “oh F*@K!” manner: I hastily bought a box of cards, wrote in them in my hilariously horrendous handwriting using a dark green biro (to match my business’ branding) and fired them off to my clients’ postal addresses.

It was a sucky effort.

Even before December 2013 rolled by, I had the idea of doing something different… something special in place of traditional Christmas cards. Now I ain’t no fancy designer, so creating a slick, physical, deliverable item was out of the question. I always liked the idea of doing something that involved an online/digital element though.

This year, I put more thought into it and created Christmas e-cards in the form of custom landing pages on the morganonlinemarketing.co.uk website, which took on two different aspects…

Type 1 – Individual e-cards for clients & other folk

So, as mentioned above, the main aspect of the e-cards took the form of custom landing pages for individual recipients. They’re all orphaned pages (meaning that nothing else is linking to them, internally or externally) and they’ve also been noindexed, meaning that they won’t be picked up by the search engines.

Here’s an example of one. Each one contains a personalised message to the recipient – which beats having a generic message across the board.

MOM Individual Xmas card example screenshot
(Click to enlarge)

So far I’ve created about 20 of them. Beyond clients, they’ve also gone to people who’ve referred me work and who have done me favours or helped me out over the past year. I can also quickly knock one up if someone sends me a card or e-card, so I can potentially avoid that awkward moment that can happen where someone sends you one and you don’t get chance to send one back. Quite handy.

Type 2 – The "welsh ice bauble" challenge…

I also created another e-card page, but this one wasn’t addressed to anyone in particular. It had a secret, ‘Easter egg’ quality to it (and no, I’m not getting my holiday seasons mixed up)…

One of the guys/gals at Welsh ICE (my office/co-working space) came up with the brill idea of giving every member/company a Christmas bauble for the ICE Christmas tree to decorate and customise ourselves. Some people tied it in with their business: e.g. SPORTTAPE wrapped theirs in some of their tape and RecRock covered theirs in branded plectrums.

I wanted to follow suit, so I decided to create a page for it – similar to the above individual/client e-cards – except that this one could be indexed by Google…

For my bauble, I coloured it orangey-gold and drew green lines on it (to try and match the revised logo – the star of the tree) and stuck a label on it with a Google logo and the phrase: "welsh ice bauble"

Click to read more!

Vote for SEOno in the UK Blog Awards 2015!

UKBA15 logo
UPDATE: Voting is now closed!

SEOno (this very blog!) has been entered into the UK Blog Awards 2015 (#UKBA15).

If you’ve ever read any of my posts and thought “hey, this stuff ain’t half bad!” then I’d really appreciate your vote. It only takes about 30 seconds to do.

All you have to do is follow this link: www.blogawardsuk.co.uk/candidates/SEOno-2/ and fill out the Name and Email fields. Nice n’ easy!

The first phase of voting (the public vote) ends on Wednesday 3rd December, so if you’re reading this before that date then please vote now!

So go on… help out “one of the nicest guys… in [the SEO] industry” (source) – you know you want to…! 😉

SEOno News & GB Posts: Part 9

I’ve not blogged much in recent months, and there’s one main reason…

THIS GUY.

Rory's 1st Tenso GIF
(The baby – not the man (my dad) holding him, obvs.)

(Why yes, I have turned my newborn son into a Tenso GIF… What of it?)

I always try my best to do at least one post per month here on SEOno, so you’ll have to forgive me if this isn’t achievable in the coming months…

News

Other than the baby-shaped obvious…

Contributions on other sites

I’ve been interviewed! I talk about SEO, how I got my start in the industry and my approach to consulting.

I also contributed to this article back in April: 11 Productivity Hacks for Your Content Creation – Find My Way Blog

Why I Named My Freelance SEO Business “Morgan Online Marketing”

One year ago today, on Tuesday 7th May 2013, I took the plunge. I thought I’d mark the occasion of my freelance SEO & PPC business’ 1st birthday by answering a question I’ve been asked a few times by a fair few people: why “Morgan Online Marketing?”

Morgan Online Marketing logo
First things first though… One year. Wow. It’s flown by. I’d like to take this opportunity to say: to the person who told me that “[I] wouldn’t last a day in self-employment,” not only did I prove you wrong, but I’ve done so 365 times over. How do you like that? Thanks for driving and inspiring me.

Anyway, now that that’s off my chest… Back to the name. I’ve had a range of feedback, from people telling me it’s strong and respectable, to a local business advisor simply declaring “nah, not sexy enough…” when he first heard it (which pissed me off at the time, but now, looking back, I just find it really funny).

Now I ain’t no fancy branding expert, but I put a lot of thought into the name. I can’t pinpoint the exact moment I came up with it, but when I did, I decided that it’d stick – that I wouldn’t be changing it. Here’s a few thoughts on why I went with it…

Why not SEOno?

The first thing someone said to me was: why didn’t I call my business “SEOno” after this very blog? After all, the blog had been around for years before and some people (him included) see SEOno as my ‘brand.’

Click to read more!