I’m Leaving SEO to Start a Career in Modelling

** Sorry, modelling industry! This was an April Fool. See my AF from 2014 here. **

The other day I announced the launch of Cardiff SEO Meet. It’s generated a bit of PR interest (due out next week), and in addition to being asked to pass on info about the meetup, I was asked to provide a photo. Rather than to simply pass on a picture of the logo and call it a day, I decided to get some proper photos done. Joe of Eyes Open Media kindly took some photos of me in Welsh ICE‘s courtyard.

Anyone who knows me well knows that I hate how I look in photos (this is one of the only photos I’ve ever liked, which is why it was my avatar on Twitter, LinkedIn and almost everything else for 5+ years…). Joe’s done an extraordinary job, but I’m a self-critical git who hates various facial features.

Steve Morgan Cardiff SEO Meet photo 1
Steve Morgan Cardiff SEO Meet photo 2
Steve Morgan Cardiff SEO Meet photo 3

  • Uneven eyes? Check.
  • Crooked teeth? Check.
  • Horrendous bags under my eyes? CHECK.

But then… from out of nowhere… one photo bowled me over:

Steve Morgan Zoolander pose photo
Oh my.

Let me just zoom in on that:

Steve Morgan Zoolander pose (close-up) photo
That look – that Zoolander-style pose – made me realise something. I can do this. I can do this for a living. No more keyword research. No more inbound link building strategising. No more 301s, 404s, canonicals or hreflang. I am a born model.

Just so long as I do that pose. And only that pose. Ever.

…But I’m confident that I can.

So here I am, making this announcement via blog post – just like Jonathan Colman did years ago when he announced his move from SEO to UX. I hope that you will support me in my journey to modelling stardom.


  • Emma Barnes

    April 1, 2016 at 10:35 am Reply

    Those are some good photos.
    Get more of you in front of a green background.
    Good luck 😉

    • Steve

      April 1, 2016 at 11:13 am Reply

      Hah! Noo, I’ve had my fill of green backgrounds! No more…!

  • Jonathon Colman

    April 2, 2016 at 11:53 pm Reply

    Cardiff, eh? It’s the Rift what’s powering your meetup.

    • Steve

      April 3, 2016 at 8:05 pm Reply

      Hahaha… Can’t believe you actually saw this and replied! Was it you who said you might come to Cardiff and do a Doctor Who/Torchwood tour? You totally should. 🙂

  • Taz

    April 1, 2018 at 1:12 pm Reply

    Amazing SEO meetup, so thanks once again for all your effort in organising these meets. I have mentioned these sessions to lots of local SME friends, hopefully, a few will come along in the future to learn from the wealth of knowledge and experience gathered in these evenings.

    Although you totally ignored my heartfelt please to utter aubergine, drop me a line before the next meetup and I will happily take some photos of you!

    As for male modelling ambitions, they are all dreamers and very few make it, so keep doing what you are so great at 🙂

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