Roger MozBot & the Time Machine – My MozCon 2018 Competition Submission

Roger MozBotUpdate: I actually won!!!

For years and years, it’s been a dream of mine to attend MozCon, Moz‘s annual SEO conference.

Just over a week ago, Moz published a blog post announcing that they would offer a free ticket and accommodation to MozCon 2018 for the best example of a “unique, compelling piece of content telling [them] why you want to come to MozCon.” Examples they gave included blog posts, videos, drawings, slide decks and even songs. Straight away my brain went into overdrive and had a (ridiculous) idea: what if I were to write a story…?

I checked with the Moz team if it’d be ok to do and they gave me their blessing, so I’ve written Roger MozBot & the Time Machine, a short story involving Roger – Moz’s mascot – who discovers a time machine and visits various moments in Moz’s past and (potential) future: a total of 6 different time periods.* Parts of it act as a tribute to why I’ve admired Moz so much over the years and therefore why it’d mean so much for me to finally make it to MozCon. Expect appearances from Mozzers past and present (yes, don’t you worry, Rand is featured – a lot) and a bunch of name-drops of other SEO industry folk, too.

I wanted to do it Choose Your Own Adventure-style (inspired by a speaking gig I did years ago), but a) with only a week until the deadline, I thought it’d be too complicated to pull off effectively, and b) I think CYOA might be copyrighted anyway, so I didn’t want to imitate it too closely. Either way, the way I’ve done it means that you don’t have to do all it in chronological order – i.e. you can visit different times in different orders.

* There’s actually a 7th – but it’s hidden. Consider it the story’s Easter Egg! There’s a clue buried in one of the years, and there’s no straightforward way to get to it, so you’ll have to ‘hack’ your way to find it. The first person to find it – and to tweet me a message confirming their discovery – will win the prize of… a link. From this very blog, in all of its DA 30 glory. Because I’m an SEO through and through. (Terms & rules apply.)

If anyone wants to translate the story into another language, let me know. I’d happily update this post with links to any translations.

Oh and let’s be clear: other than blogging, I am not a writer, and I don’t think I’ve ever written fiction (outside of my school days) – except for Rorschach’s SEO Journal, which hardly counts. And we all know how messy time travel stories can get… So be kind, yeah? 😜

A big thank you to my Welsh ICE buddies Jane Oriel for editing and Josh Hicks for the illustrations.

So… Let’s get started, shall we?

> Begin the adventure! <

(For the Mozzers – my name is Steve Morgan and my email is [email redacted now that the competition is over], as per the competition’s submission rules. I’ll also leave them on the final page, just to be safe.)

[Image credit – Josh Hicks]

Disclaimer: This is a work of fiction. The author’s views are entirely his own and may not reflect the views of Moz or the individuals mentioned.

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