I’ve been a huge fan of Max Minzer’s #maximpact series of Google+ Hangouts On Air ever since I first discovered and joined in on one back in August last year. Since then, I have become a regular attendee, alongside the likes of the mighty Steve Webb (a.k.a. US Steve), Barrie Moran and Tony Dimmock.
43 episodes and nearly a year later, I was delighted to be asked to be the main speaker on a topic close to my heart: offline, face-to-face networking for SEOs. The Hangout took place this past Thursday (24th July).
During the Hangout we talked about:
- My networking approach, which is not to sell – just getting to know people, listening to them and answering any questions that they have. “Anti-sales is the best kind of sales.”
- Going to events on your own. What’s best to do? Try and go where you know someone is going, or bring a friend with you.
- How networking doesn’t have to be seen as your traditional business networking events. Networking is what you make of it. You can network at social meetups (just so long as you don’t just sell, sell, sell – that’s sleazy). Just give people help and advice.
- Researching events before you go – e.g. finding out who else is attending.
- Networking at events where you’re also speaking, especially in terms of keeping calm or not acting too aloof or egotistical!
- Networking at conferences, of both the SEO and non-SEO variety.
- Not being one of those networkers who tries to leave a conversation the moment they realise that the person they’re talking to isn’t a potential customer/client – it’s not about selling to the person in front of you, it’s about getting to know them and vice versa. “You have no idea who knows who.”
- Using social media (especially LinkedIn) for following up and keeping in touch with people after you’ve met them in person.
- How to handle ‘hecklers’, i.e. people who have a negative impression of SEO when you meet them.
Here’s a link to the event page on Google+, which contains a few comments as well as a video embed, which I’ve also included below:
I also have an interview with Max in the works (similar to some of the interviews I’ve done before), which I hope to publish very soon.