The Rise & (Supposed) Fall Of Google Authorship – My Port80 Localhost Talk

Burning books imageOn Wednesday evening I spoke at Port80 Summer Localhost 2014 in Newport, alongside three other excellent talks on the subjects of product launches, intellectual property and the power of using emotion in UX.

When @Joel_Hughes (@Port80Events‘ organiser) and I first discussed my talk topic earlier in the year, which was going to be about Google Authorship (a.k.a. rel="author"), it was before Google’s John Mueller announced the changes to Authorship in late June. Rather than to ditch the talk topic entirely and talk about something else SEO-related instead, I decided to stick with it, talking about its past, present and potential future.

Here’s the slide deck on Speaker Deck (an alternative to SlideShare, which seems to upload decks at a much higher quality):

UPDATE: As you can’t click on the links in the above slide deck, here’s a link to the deck as a PDF, where the hyperlinks – such as the list of ‘References & Further Reading’ near the end – will work.

UPDATE #2: Just over a week after my talk, Google kills Authorship altogether. Oh well, so that’s that then…! (Although some speculate that it may live in the form of AuthorRank…)

[Burning books image credit – LearningLark]

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