Articles Tagged with Interview

Q&A with James Crawford about Starting a Coworking Space within an Agency Office

It’s been a while since I did an interview on SEOno – the last one was with Emma Barnes about selling her blog (you can see all past interviews here). However I recently discovered that James Crawford (@jamescrawford) of PR Agency One had started his own coworking space within his agency’s office and – given that I’m a bit fanatical about coworking(!) – I thought it’d make for a good interview.

In addition to being a fellow State of Digital author, I met James when we were sat at the same table during a UK Search Awards event a few years back. I was chuffed that he was happy to answer my questions about how it was going with his agency’s new coworking space.


Steve Morgan: Hi James! To start things off, tell us about PR Agency One.

James Crawford photoJames Crawford: PR Agency One (pragencyone.co.uk) is an award-winning consultancy that has specialist teams focusing on communications, reputation and digital. We like to measure what we do, be that sales, brand or reputation and we believe that we have an industry leading suite of measurement tools designed to attribute even the most complex mix of marketing. Founded in 2011, the agency is currently the CIPR PR consultancy of the year and has a turnover of £1.5m.

Steve: You recently launched a coworking space within your office. What was the inspiration for this?

James: I wanted to give something back and support people who – like me back in 2011 – want to start and grow a business. Secondarily, the reason for the coworking space is ‘innovation’. By bringing in specialists in their field who are both accountable for themselves and to us, we can ensure we have the highest standard of consultant support, all under one roof. We’ve all seen agencies hire full-time staff in non-core services and often this cost-centre quickly falls behind the industry and stagnates. We wanted to avoid that and always remain at the forefront by working with with and nurturing best-of-breed experts.

Steve: How many people can you accommodate?

James: At the moment just four, but we have plans to extend the office still further.

Steve: What perks do you offer beyond the usual stuff (the desk, the coffee and the WiFi)? E.g. Do you offer meeting room use? Anything else?

James: The main perk is being around one of the UK’s fastest growing, award-winning PR agencies. As a business, the ability to knowledge share is important.

We are also looking for a particular set of skills. Ideally people with a grasp of branding, analytics and website development would be favourable. In return they will win projects from the team here as we are asked for these types of services all the time.

Apart from that we offer the usual: free coffee, water and WiFi.

Oh and did I mention our sun terrace complete with BBQ…

PR Agency One's coworking space photo
Steve: What type of ‘membership’ do you offer? Is it a pay-as-you-go/drop-in-for-the-day type arrangement, or more of an on-going monthly fee? Or both?

James: We offer a monthly £150 per-desk rental. Anything more informal than that is difficult to manage and raises issues on security and health and safety.

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Q&A with Emma Barnes about Selling her Blog

I’ve run a few interviews on SEOno before (you can see all the previous ones here) but I’m really excited to publish this one, for a number of reasons:

First and foremost, despite not yet meeting her IRL, Emma (@ejbarnes89) and I have known each other via Twitter for years and we get on famously. She’s my ‘sister from another mister,’ to re-work the classic saying… She’s guest blogged for me and I’ve guest blogged for her. So being able to interview her as well is just awesome.

Additionally, it’s a topic that really interests me. A lot of bloggers that I know are interested in monetising their blogs, but this is possibly the first instance I’ve heard of of someone selling their entire website, content and all (not just the domain name). After chatting to Emma about it, I asked her if she’d be interested in doing a proper Q&A/interview about it, and I’m delighted to say that she happily obliged…


Steve Morgan: Hi Emma! Tell us about Gaming Memoirs. How long did it run for before you sold it?

Emma Barnes photoEmma Barnes: Gaming Memoirs was my personal blog where I posted reviews about games that I’d played. I ran it for four years before deciding to sell it.

Steve: What types of posts did you publish?

Emma: Mostly game reviews, but occasionally fanart (which I now post on my Tumblr) and the odd “how to…” post.

Steve: What were your reasons for selling the blog?

Emma: I got to a stage where I realised that I wasn’t enjoying writing blog posts about video games any more, and rather than let it die I thought I might see if I could sell it to make a bit of money back on hosting costs, etc.

Steve: To me, the idea of selling a blog sounds very intimidating. I wouldn’t have a clue where to start! Were you in a similar situation when you made the decision to sell it, or did you know exactly what you were doing right from the off?

Emma: I have actually sold one blog before – however it was to someone I knew personally and it was more like just giving them WordPress access to the website.

This time it was totally different. Instead of approaching people I knew (although some were interested) I thought I’d try my hand at an auction, because I didn’t really know what the site was worth, and thought I’d leave it with a buyer to decide.

I was a bit nervous because I was worried I might screw up the transfer to the new host, or that I would somehow magically delete my site before selling it…

Steve: How did you sell it? Did you put it onto a ‘blog marketplace’ type website? How does the whole process work from start to finish? And how long did it all take?

I knew sites existed for buying/selling websites, so I did a bit of Googling and decided on Flippa for a few reasons:

  • It was specifically for buying/selling websites, domain names and apps rather than a more “general” web auction site,
  • I browsed it as if I was a buyer and thought it was easy enough to find what I wanted,
  • It looked fairly trustworthy and had decent reviews.

The process itself was quite easy once you got the hang of it. I’ll probably vary from site to site, so I’ll talk about what I did with Flippa.

Step 1 – Create account and tell Flippa what site I’m selling and prove that I own it

This involves uploading a file to the site – I had to do this directly form the host, rather than through WordPress, which was a little tricky for me because I don’t log in to my hosting very often, so wasn’t very sure what I was doing. But for someone who is familiar with the more technical sides of websites, it’d be really easy for them.

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Interview with Max Minzer about Max Impact

It’s been a while since I did an interview on SEOno (you can see previous interviews here) – in fact, I don’t really think to do them anymore, however I really wanted to interview Max Minzer about Max Impact (#maximpact) because he’s such a humble and modest guy and I love his shows (since show #40-odd I’ve attended pretty much weekly… in fact, this was my first appearance), plus with the fact that he ran his 100th show not so long ago, the timing couldn’t be better…


Steve Morgan: Hi Max! First things first, please introduce yourself – tell us a bit about who you are and what you do.

Max Minzer photoMax Minzer: Hey Steve! Thanks for having me!

My name is Max Minzer. I am the owner of ReEngage Consulting – digital marketing consulting service specialising in local search marketing. I view it as business advising and enjoy doing what I do. I also host a weekly digital marketing show called Max Impact, moderate a Local Search community on Google+ and I like meeting and talking to people.

I’m married and have a 3-year-old boy.

Steve: If someone asked you to summarise Max Impact in 30 seconds or less (or a couple of lines!), what would you say?

Max: Max Impact is a digital marketing show where people join video call (and real-time social media discussion) to share ideas to help businesses and marketing consultants grow their business.

Steve: How did you come up with the idea for Max Impact?

Max: I saw Google+ Hangouts On Air (the video broadcast platform) being used effectively in other industries to meet new people and share news, places and ideas. There was nothing like that in the marketing industry at the time. I was using Hangouts for more private conversations already but decided to give it a try as broadcast.

Also, many of us consultants work from home and often miss human-to-human interaction (during work; not that we don’t have lives 😉 ) and the “meet new people” element. It’s incredible that technology allows us to meet people around the world.

Max Impact Hangout screenshot
An example of a Max Impact show on Google+ Hangouts On Air

Steve: Please talk us through the usual format of a show. What happens on your typical Max Impact episode?

Max: I try to invite people 10-15 minutes before I start the broadcast so we can have an off-the-record chat and – often – meet new people for the first time and get comfortable. I then start the broadcast.

I have a featured guest in most cases and start the episode by introducing and interviewing them about a selected topic. I then become a moderator and have everyone else join the discussion. I let people ask questions, comment, discuss and I also read questions we get on social media.

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Interview with Rand Fishkin about the Moz Rebrand

Moz logo

Around this time last year, I interviewed Rand Fishkin (@randfish) – CEO/founder of Moz – about Inbound.org (which you can read here).

I’m delighted to have been granted the opportunity to interview Rand again, this time about the rebrand that took place at the end of May – when “SEOmoz” became simply “Moz.”

At the time, Rand talked about his reasons for the move in a blog post, plus Mozzer Ruth Burr has blogged about it from a domain migration point of view, and while my questions have touched upon a few things that have already been brought to light in those two posts, I wanted to catch up with Rand to see how he was feeling about the overall process.

Here goes…!

Rand Fishkin photoSteve Morgan: The biggest question on many people’s lips: why rebrand at all?

Rand Fishkin: As I mentioned in the blog post about our rebrand, this is really for several reasons. The biggest of which is that we’re more than an SEO software company, and having “SEO” in our name doesn’t transparently reflect our identity today or our plans for the future. We always want to provide great tools for SEO, but to do that, we need to go beyond SEO and into areas like content, social, branding, local, etc. (just as many SEOs have).

Steve: When did you have the idea for “Moz”? And when was the decision made?

Rand: I believe the idea was first conceived and proposed in late 2010, and the decision was made to move forward with the re-brand in mid-2011. Although the re-brand and new website wouldn’t have been hard to pull off on their own, our decision to ship Moz Analytics (the new version of our software) with that change delayed us considerably.

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Interview with Ed Fry about Inbound.org

Inbound.org logoBack in June, I interviewed Rand Fishkin about Inbound.org, an Inbound Marketing community that calls itself the “Hacker News for Marketers.” The site was about four months old at the time of the interview, as it had officially launched in February this year.

Roll on six months and the site has seen some significant changes: Ed Fry (@edfryed) was hired as the site’s General Manager in September and a redesign of the website was released towards the end of October.

The site’s nearing its first birthday and Ed and co. have some big ambitions for the site for 2013 – see Ed’s The Future of Inbound.org slides and the related submission/Discussion page (which itself links off to eight other Discussions which are covered in the slides) to find out more.

I recently approached Ed asking if I could carry out an interview – sort of as a follow-up to the one with Rand in June – and he happily obliged. Below we cover his recruitment, the redesign, what’s new, what’s in store in 2013 and more…

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