Articles Tagged with Cardiff SEO Meet

Cardiff SEO Meet is Back (Already)

Cardiff SEO Meet at Bierkeller (Prisma)

Well that really was a brief hiatus… 😂

Less than a month ago I blogged saying that Cardiff SEO Meet was going on hiatus until after my son’s operation. Well between then and now he’s had updated scans and the doctor thinks he no longer needs his op any more, as everything is improving nicely, which is fantastic news. It means that I can carry on with Cardiff SEO Meet without the worry that I may have to cancel/reschedule the meetups to fit around the op.

(Also, sorry for being so open about all this, as I know it makes people uncomfortable… I just wanted to explain my reasoning in case anyone thought I was postponing events and taking a break from it for weak or unimportant reasons.)

Anyway… with that in mind, I’ve gone ahead and booked the next three dates at Cardiff Bierkeller, which is where we were for the last event. Here they are:

  • Cardiff SEO Meet #8 – Thursday 19th July
  • Cardiff SEO Meet #9 – Thursday 20th September*
  • Cardiff SEO Meet #10 – Thursday 22nd November

* For this event we’ll be in a different area of Bierkeller to usual, as our usual room is unavailable for this night. I’ll post more about this on the event’s dedicated Meetup page when the time comes.

There’s also a few minor/subtle changes that are being made going ahead:

  • You’ll notice above that the dates are 2 months apart instead of 3, which is something that I floated in the hiatus post. It means that we’ll be running 6 events a year going forward instead of 4. I also have some really exciting speakers in mind for the next few events (including an international keynote speaker)!
  • Instead of RSVPs on Meetup being open 2 weeks before the event date, RSVPs will open straight away, as soon as the event page goes live (usually 4-6 weeks before the event). I just think this’ll make it easier for people – I liked the idea of having a scheduled ‘ticket release’ time/date, but I always worry that the people who see the Meetup page as soon as it goes live forget about it by the time the RSVPs open, and therefore that we’re missing out on potential attendees.
  • Site reviews are continuing to happen, however whereas they used to be free for the site ‘volunteer’, I’ll now be asking for a fee – this is only because I’ve been messed around a few times in the past, with people cancelling last-minute or not having their website ready in time (e.g. if it was going through a launch or redesign). It’s £100, however half of it is a deposit that you get back after the event (so £50 really), and the money goes to charity as a donation. Want to be considered? There’s a bit of a waiting list but feel free to email me expressing interest. A few rules and terms apply though, so I can’t promise that you’ll be accepted (it’ll make more sense when we discuss it).

So keep an eye out for the Meetup event pages for each one in due course. Want to make sure you’re kept updated? Join the Meetup group and follow @CardiffSEOMeet on Twitter.

Cardiff SEO Meet is Going on a Temporary (& Hopefully Brief) Hiatus

Cardiff SEO Meet logo (Prisma'ed)I love running Cardiff SEO Meet – but it’s a lot of hard work.

Each time I run one of the events, I think to myself “enh, it’s just 2 speakers, and they’re 3 months apart – it’ll take no time to sort out!” – but then I inevitably forget about finding and liaising with the speakers; sorting out the site review volunteer; sorting everything out with the venue (which takes infinitely longer when we change venues – which has happened twice); hiring a helping hand; double-checking that the sponsors are happy with everything; scheduling a ton of tweets; and all the other stuff that goes with it.

The last couple of events have been especially tough to organise because since last summer my youngest son (who recently turned one year old) has been in-and-out of hospital due to an on-going health issue. He had an operation scheduled for January just gone, so at the time I booked the next event for March (the 7th event) because I thought that the op would be well and truly out of the way by then and that he would’ve also fully recovered by then, too. But I didn’t consider the fact that the op may get rescheduled… which it did. A lot. First to early February, and then there was talk that it’d take place in March… Uh-oh.

It’s now been rescheduled again, this time in May (and there’s talk that it may move yet again). The next event should take place around then (May/June) if I want to keep it true to the quarterly formula. But with the op looming and its date still possibly TBC, I’m reluctant to book the next Cardiff SEO Meet date only to have to cancel/reschedule it if they end up clashing…

So I’ve decided to put Cardiff SEO Meet on temporary hiatus until the op’s done-and-dusted and my boy’s seen a full recovery.

It’ll hopefully be brief… Heck, it might work out that it’s only a couple of months longer anyway (a gap of 4-5 months instead of 3).

Anddd… No promises but I might start to make the event every 2 months instead of every 3 months when it returns. So there’s good news in the pipeline.

I just wanna take the time to say a big thank you to Zoe at Cardiff Bierkeller (who was great to work with – especially when we had to reschedule the most recent event due to the snow), the speakers and site review at the last event (Rhydian, Francesca and Jacqui), and the five sponsors for the last couple of events: Tom of Ghost Marketing, Peter of Xanthe Studios, Brett & Kim of Traffic Jam Media, Gareth of Made Clear and Rakesh of Escentual.com. And everyone else who’s supported the meetup in one way or another. You people rock.

Cardiff SEO Meet is Looking for a New Venue for 2018!

Cardiff SEO Meet (alt logo)New year, new venue. After three events in 2017 at Tramshed Tech, it’s time for a change… Cardiff SEO Meet is looking for a new venue for its events in 2018 and beyond. I have somewhere in mind, but I’d like to keep options open and get a ton of suggestions to consider.

Can you help? Do you know of anywhere suitable? Are you a venue owner who can provide a venue? Here’s our criteria:

  • Within 10 mins walk from Cardiff Central railway station
  • Reliable, free WiFi – ideally with no catches (e.g. you don’t have to subscribe to their mailing list or follow them on social media, etc.)
  • Accessible between 5:30pm-ish & 9:30pm-ish on the night, to set up and pack by
  • 50-100 capacity
  • Their own screen/projector setup

And nice-to-haves, although by no means deal-breakers if not available:

  • Food and drink available to buy (negating the need for a caterer – although happy to source externally if required)
  • PA and mic provided (if required, depending on whether or not the venue needs it)
  • Parking outside or nearby (free evening parking an added bonus)

Something like a function room in a bar would probably be our best fit, however another possibility could be an office premises, say if they also host events there… So long as the above criteria are met really.

We have sponsors, so there’s a budget, meaning that the venue hire doesn’t necessarily have to be free/cheap… however if the venue is open to becoming an event sponsor in return for a reduced rate then that’d be fab. Perks include a logo and a link on the Meetup group and on the event page of each event (here’s an example of an old event page), mentions in tweets before/during/after the event, mentions/links in the emails that go out to meetup subscribers (380+ people as I type this), and probably a whole bunch of other stuff. There’s also the fact that the venue will be seen by 30-50 people each time (I’m hoping to ramp this up next year) – one of our past venues commented that everyone who came to the event was a fresh face who had never visited before, so 30-50 new customers essentially.

Let me know! You can leave a comment below, email me, tweet me or @CardiffSEOMeet, or sign up to the Meetup group and message me on there. Cheers!

Why I Turned Down a Potentially Huge Sponsor for Cardiff SEO Meet

Cardiff SEO Meet crowd photo
Sponsorship for Cardiff SEO Meet isn’t really that big a thing. For the first three events, there weren’t any sponsors – I paid for it myself (well, Morgan Online Marketing paid for it, technically). But then our first venue was a bar, where people could buy their own food and drink if they wanted to. When we moved venues to somewhere where I needed to provide my own food and drink, the costs shot up. I wanted to keep the entry fee free, so I couldn’t recoup money that way. Therefore I knew that I’d need sponsors to help cover those costs, and a few people I know were happy to oblige.

It’s simple: for £100, your sponsorship goes towards food & drink costs. In return, you get a link from the Meetup group and event page, a mention in the announcement email that goes to all of the group’s members, various tweet ‘shout-outs’ before and after the event, your logo on the absolutely massive screen, and a couple of shout-outs/thank you’s at the event. In my eyes, that’s a pretty decent deal. We get about 40-50 people to each event, which isn’t especially a huge number, but it’s not tiny either. The Meetup group has over 300 members as well.

So far, most of our sponsors have been local (and local-ish) freelancers, agencies and fellow event organisers – I’ll list them here, as I want to thank them again for their support to date: HQ SEO, Cardiff Digital, Xanthe Studios, All Things Web® and Traffic Jam Media (and not forgetting Tramshed Tech for being our venue sponsor). I casually joked with someone though that it’d be awesome if one of the big global SEO software providers expressed interest in becoming a sponsor.

Weirdly enough, a few days later… one of the big global SEO software providers expressed interest in becoming a sponsor. They sponsor a lot of the bigger events worldwide, and (somehow) my piddly little meetup had gotten onto their radar. I was elated.

But I ended up turning them down.

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3 Events Down – What Cardiff SEO Meet Has Achieved So Far (& Future Plans)

Cardiff SEO Meet May crowd banner
After teasing the idea of running regular Cardiff SEO events this time last year, in March I introduced Cardiff SEO Meet. We had our first event in May, and we’ve run two more since then: one in August and one in November.

A while back in a post on State of Digital, I argued that running events is a good way to get inbound links, which can help on the SEO front. Running the event has been a good way to practice what I preach – and not only has it helped in gaining links, it’s helped in numerous other ways, too.

The benefits of running a local meetup

In this post I wanted to talk about what Cardiff SEO Meet has achieved so far (links or otherwise), and tease potential future plans…

It’s helped me to get links

When I launched the meetup, a couple of local publications covered it:

TD screenshot
In addition to linking to Cardiff SEO Meet’s Meetup group page, they linked to MOM (my freelance site) as well – a nice added bonus, which I wasn’t expecting. Even if they’d only linked to the former, it links to the latter, so I would’ve got some ‘link juice’ anyhow. But a direct link was even better.

At least I wasn’t talking rubbish in my StOD post eh? Hehe.

It’s helped me to meet potential clients

Another pleasant off-shoot of announcing the meetup: someone I knew at my office location (not a part of Welsh ICE, but based in the same building) got in touch saying that they saw me announce it, that they didn’t realise I was an SEO, and that they’d like to have a chat. So simply announcing the event got interest from a potential client. Nothing came of it immediately unfortunately, but we’ve kept in touch, so something could come of it in the future – “never say never,” as they say. They’re a pretty sizeable, £1M+ turnover business, so a nice client if it does come on-board.

It’s resulted in a potential shadowing/secondment opportunity

For a while now I’ve considered hiring staff and growing MOM into a full-on SEO agency. I’d been considering a few options – such as Jobs Growth Wales, GO Wales, etc. – when a low risk, dip-your-toe-in-the-water opportunity came up. One of the attendees of the first few meetups is a junior SEO working in-house for a local company, and he suggested shadowing me. It’s win-win: he learns more SEO tricks of the trade from a more experienced SEO (and takes that back to his employer), while I get a taste of being an employer. It’s still in-the-works but we’re hoping to work something out early next year.

Click to read more!