Articles Tagged with SEO

Getting Your Face In Google: My Cardiff Internet Talk

A week ago (on 16th April) I gave a talk at Cardiff Internet, a local monthly internet marketing event aimed at small business owners. My talk was all about rel="author" implementation and its benefits, containing a live implementation demo on a WordPress blog using the Yoast SEO plugin.

The venue – Porter’s Cardiff – was awesome: the ‘Other Room’ which can be hired “houses a cinema style projector screen and theatre seats:”

Greg (@gregbednarski, CI’s organiser) also took some photos, which can be found on Facebook (you’ll have to login to see them though).

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Rorschach’s SEO Journal

Given that I work in SEO and that Watchmen is one of my favourite films of all time, I’ve had this idea on the back burner for a while.

I have just one request of you though, dear reader/fellow SEO/fellow Watchmen fan. Please don’t take any of it seriously. Read, laugh and enjoy! 🙂

Full credit for the original text goes to its writer, Alan Moore, who’d probably weep if he knew I’d desecrated his excellent work. Or bludgeon me. Or both. Simultaneously.

OCTOBER 12, 2015:

Rorschach image 1Panda dancing in the algo this morning, version 155. This search engine is afraid of me. I have seen its true SERPs. The results are extended sewers and the sewers are full of spam and when the drains finally scab over, all the black hats will lose rankings. The accumulated filth of all their link wheels and keyword stuffing will foam up about their backlink profiles and all the directory submitters and article spinners will login and type “Save us!”…

…and I’ll look at Google’s search bar on my screen, and type in “no results found.”

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How I Removed A Slanderous Google Review – A Case Study (2013)

* Important intro note * – Originally the title of this post was “How To Remove Slanderous Google Reviews,” because – at the time (March 2013) – following these steps (especially #4, country-depending) would work well to remove your review. Over the years however, Google have changed their processes, making this post obsolete in some aspects – you’ll see in the comments (especially later ones) that more and more people have said that the steps below haven’t necessarily worked for them. I wanted to keep this post up for reference, but please understand that what’s written here may not 100% correspond with what you need to do these days. I’m actually considering writing a follow-up, as my folks’ business has been hit by another fake bad review (as of October 2015), in which case I’ll update this post with a link to it.

* Regarding contacting me * – I sometimes get people contacting me asking for help with this, especially if they’re struggling. Please understand that if you followed the instructions in this post, there’s really not much more I can do to help I’m afraid. And while you can hire me for SEO work, I don’t offer help on this front on an individual basis. Sorry.

Evil Computer photoEarlier this week, I had to deal with a slanderous review left on my parents’ company’s Google Places (a.k.a. Google+ Local) page. When researching how best to get it deleted, I came across a mishmash of info on a mix of blog posts and forums, which wasn’t very helpful, so I wanted to write about my experiences in getting it sorted.

Surprisingly, Google doesn’t exactly make the process easy. Well, they do, but it’s one of those ‘once you know, you know’ scenarios. And after reading about some horror stories, I wanted to outline how I managed it. So if you’re in a similar boat then I hope this helps you out.

The review’s discovery

Computer Recruiter logoMy parents run an IT recruitment agency called Computer Recruiter. I’d been working from home on the day that we discovered the review, as I was still recovering from an on-going, on-again-off-again illness (more about that in an upcoming blog post by the way), but as my folks are based nearby, they invited me over for lunch. We were talking about recent rankings (as I’ve done a bit of work for them in the past) and we got onto the subject of their Places page. I wanted to show them something on the page, but then we spotted it…

A review, left 3 weeks ago, with a rating of “Poor to Fair.”

Then we actually read the review…

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The rel="author" SERP Challenge

Update: Someone’s found a SERP with 10 in it. Scroll down to learn more!

The other day I was doing a vanity rankings check to see if my recent rel="author" case study post was ranking for anything. I found out that it was ranking 1st for “rel author case study” (which is nice, but apparently doesn’t get searched on much) and also found out that I’m on page 1 for “rel author implementation” (which does get a bit of search volume).

But something else caught my attention about the SERP…

rel="author" SERP screenshot

Do you see it? EIGHT faces, i.e. 8 instances of rel="author" implementation. Given the keyword in question, I can’t say I’m surprised.

And then it got me thinking… Is there an instance of a SERP with 9 or even 10 Google+ avatars in it?

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Confusing Google: A rel="author" Case Study

Question imageThis post is mainly about what happens when you implement rel="author" twice on a webpage and the confusion and potential mistrust it carries in Google’s eyes. However it also covers the following areas:

  • The best and easiest way to implement rel="author" on a WordPress blog,
  • How to handle rel="author" if your blog allows guest posts (whether it’s on WordPress, another blogging platform or a self-hosted blog).
  • Discrepancies between what the Rich Snippets Preview Tool shows and what actually shows up in Google’s SERPs (search engine result pages).

What is rel="author"?

rel="author" is a type of rich snippet whereby your Google+ profile picture and links to your profile appear in Google’s search results. While you may not know it by name, if you’ve been using Google at all in the past year or so (which I’m guessing is extremely likely!) then you’re bound to recognise this:

rel-author-example-annotated

Rather than simply showing a standard search result, the following is added:

  1. A Google+ profile pic, which studies have shown can improve CTR (click-through rate). One of my favourite studies talks about how optimising the picture (of all things!) can further increase CTR.
  2. A “by [name]” link, which links to the person’s Google+ profile.
  3. The number of G+ circles that the person is in.

Although it’s not shown above, I’ve also seen some instances where it says “More by [name]” in place of #3.

In addition to improving CTR, Eric Schmidt recently revealed that it could even lead to higher rankings, which is something that many had previously speculated and that Jeff Sauer has recently investigated.

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