A week ago (on 16th April) I gave a talk at Cardiff Internet, a local monthly internet marketing event aimed at small business owners. My talk was all about rel="author" implementation and its benefits, containing a live implementation demo on a WordPress blog using the Yoast SEO plugin.
Intro from Steve: After my first guest post publication, Mike – who I’ve known on Twitter for a while – asked if he could publish one as well. Given its subject matter, I couldn’t say no. I used to work at a live music bar a lifetime ago (The Musician Pub in Leicester, if you’re ever in the area), so this post struck a chord (oww, sorry!) with me. Enjoy!
Following the Live Music Act 2012 (which allowed venues with a capacity of less than 200 people to put on live music without a license*), it seems a growing number of bars are taking advantage and starting to book live bands. With the growing number of options for live music lovers, how do you stand out and persuade potential punters through your door?
The following tips will help you to stand out against your local competition and dominate the online arena.
For any local business, a Google Places for Business listing is essential – not only will your business show up in Google Maps enabling people to easily get directions to your premises, but it will also provide searchers with an ‘at-a-glance’ overview of your address, contact details and opening hours direct from the search results page.
Have you ever been following the hashtag of an event or conference on Twitter that has become popular – maybe even trended – for it to suddenly become inundated with irrelevant tweets like this?
This happened at BrightonSEO and its #BrightonSEO hashtag, which I attended a few weeks ago. According to a few attendees, the event’s hashtag trended, possibly even on a national scale (can anyone confirm?). Eventually, probably as a result of the trending and the hashtag’s popularity, the spam started trickling in, with the hashtag getting hit by spammers now and again throughout the day. At one point, I think there might’ve actually been more spam tweets than normal/genuine tweets. Obviously it was ruining the hashtag, making it harder to read and follow with so much useless noise jumping in and interfering.
The perfect solution
However I noticed a pattern with the tweets and therefore a fix. All of the spam tweets used the same URL shortener: 00ey. It’s certainly not a popular URL shortener – I’d personally never seen it before – and so I realised that there was a way to follow the hashtag without the spam but also without risking missing out on or eliminating anyone else’s tweets, i.e. those of the actual attendees.
I presented it to the other conference-goers via the hashtag, getting a few mentions of thanks and a couple of RTs for my troubles, which is always nice!
The not-so-perfect solution
Sometimes you might not get so lucky, and the spammers might use a more common URL shortener. This happened with #OiConf and #smwb2b, which took place more recently. I didn’t attend the events, but I saw people complaining about the spam that the respective hashtags were receiving. Unfortunately, in both cases, the spammers were using bit.ly instead of 00.ey.
However, it was still possible to do a fix, this time with [#OiConf -bit.ly] and [#smwb2b -bit.ly] respectively, but this obviously would’ve meant that if anyone else used a bit.ly link then their tweets wouldn’t show up, either. That said, in my experience, most people tweeting at a conference aren’t necessarily always also tweeting links (they might just be tweeting things that the speakers have said), so you might only lose out on <10% of relevant, non-spam tweets.
Again, I presentedthem to the attendees via the hashtag, receiving thanks and RTs in doing so. You can see the difference between [#OiConf] and [#OiConf -bit.ly] here.
Help your fellow attendees
So the next time you’re at an event and the spam tweets start flooding in, look for a pattern. If they all contain the same URL shortener, including it in the search criteria with a minus in front of it will exclude any tweets containing it.
Try it out, and if it works, be sure to tell the other attendees! They’ll love you for it – seriously!
This post is a bit different to the usualtypeofstuff I’d post on SEOno, but I was having lunch with a friend the other day and while we were talking about some of the upcoming web/tech events in Cardiff, I realised that there were so many going on next month that it was becoming difficult to keep track of them all.
…So I thought I’d list and link to them all in one place:
Web | Twitter
When: Wednesday 5th September Where: O’Neill’s, Trinity Street (map) How much: Free! Tickets:Via their site (fill out the “+++ you ‘tendin?” bit!) Subject: Software Development About: All about software development, with a number of speakers. I’ve not been to one before (I think it’s still fairly new, so I don’t think there’s been that many previously), but I’m going to try and make it along to this one. I’ve heard many good things though!
Web | Twitter | Facebook
When: Tuesday 11th September Where: IndyCube Central, Castle Arcade (map | link) How much: Free! Tickets:Facebook Subject: Startups About: Someone asked me to explain what Cardiff Start’s Hackdays were all about the other day. I’m sure someone will correct me if I’m horribly wrong (please do!), but it’s my understanding that its aim is to discuss how to boost the profile of Cardiff’s startups as a community. And that this is Phase 2. Rob Lo Bue sums it up well over on his blog.
Web | Twitter
When: Thursday 13th September Where: The Owain Glyndwr, St. John Street (map) How much: Free! Tickets:Lanyrd Subject: Web Development (more specifically Ruby on Rails) About: If you’re a Ruby developer in South Wales then this is definitely one for you. I believe they’ve been running monthly for about a year now.
Cardiff Internet Marketing
Web | Twitter
When: Monday 17th September Where: Future Inn, Cardiff Bay (map) How much: £5 (£4 if booked in advance) Tickets:Eventbrite Subject: Digital Marketing About: There’s been a few of these now, and although I’ve unfortunately not been able to make one just yet, I’ve heard that they’re very good if you want to learn about different areas of online marketing (and that they’re also good for networking)! This one covers online reputation management: more info here.
Hashtag (I don’t think they have a dedicated site/Twitter yet) When: Wednesday 19th September Where: Vanilla Rooms, Park House Club, Park Place (map) How much: Free! Tickets:Eventbrite Subject: Social Media About: I believe this is the first one! A “Social Media Mixer” with speakers, social media-inspired cocktails and cake!
Oi! (Online Influence) Conference
Web | Twitter
When: Thursday 20th September
Where: The Celtic Manor Resort (map) How much: £75 Tickets:Eventbrite Subject: Social Media About: I have no idea why this wasn’t added to the list sooner, especially seeing as I already knew about it (something I probably shouldn’t admit to, but gosh darn my honesty)! Anyway, cheers for @Nonentity for bringing its omission to my attention. For more info, feel free to check out the hashtag: #OiConf.
Wales Blog Awards
Web | Twitter When: Thursday 20th September Where: Richard Burton Theatre, RWCMD (map) How much: £5 (ticket price includes a glass of wine) Tickets:Via the RWCMD website Subject: Blogging About: The Wales Blog Awards has been running annually since 2010 and features a variety of blogs in a variety of categories – click here for a full list of the shortlist nominees.
Have I missed anything? If so, please feel free to drop a comment on this post, use the contact form or simply tweet me! For repeat visitors, if there are any updates then I’ll make a note of what they are below here, so that you know if there’s anything new.
I haven’t decided yet if this is to be a one-off or maybe part of a regular-ish series. I was thinking more the former simply because there’s a lot going on in September (as I said in the intro to this post). However, I guess we’ll see how it goes…!
Also, when I first had the idea for this post, I wanted to write it as a guest blog post on behalf of Computer Recruiter, so I’d still like to accredit them with a mention (and a link)!
[Welsh Twitter dragon image credit: Foomandoonian; event logos courtesy of each event’s Twitter profile]
08/09/12 – Added the Wales Blog Awards event.
11/09/12 – Added venue info for cardiffrb.
18/09/12 – Added CryptoParty Cardiff.
20/09/12 – Added Oi! Conference (better late than never eh!)