Meet Your SEO Community: An Analysis of all the MYS Interviews

Meet Your SEO bannerAlessio Madeyski photoOver the past year, Italian SEO and inbound marketer Alessio Madeyski (@madeale on Twitter) has been running a great series called Meet Your SEO. Every week, Alessio would interview an individual working in the SEO industry, usually asking them the same set of questions. For us working in the industry, it was interesting to get very personal insights into the best tips, biggest pet peeves and favourite drinks (caffeinated, alcoholic or otherwise!) of renowned SEOs based all over the world.

Before recently deciding to take a hiatus on the series, Alessio had accumulated 32 interviews: 31 Meet Your SEO interviews as well as one Meet Your Marketer interview. I approached Alessio and asked if he would mind if I analysed the interviews, basically consolidating all the answers and seeing what the ‘combined’ answers would be from this portion of people in the industry. I’m glad to report that Alessio gave me his blessing to do so, which is fantastic.

In addition to the 32 from Alessio’s site, I’ve also included Gaz Copeland of Stoked SEO’s ‘takeover’ interview, where he interviewed the interviewer over on his site. So it’s 33 in all.


Firstly, some general geographical information:

The US was the most highly represented country, with 16 (48%) interviewees. The UK came second with 8 (24%). Other countries included Canada, Germany (twice), Israel, Italy, Pakistan, the Philippines and Spain (twice).

Out of the US states, Pennsylvania was the most highly represented, with 4 interviewees (and I’m pretty sure most – if not all – of them are based in or near Philadelphia). Joint-second were California, North Carolina and New Jersey with 2 each. The rest were Missouri, North Dakota, South Carolina, Texas, Virginia and Washington.

Meet Your SEO: Geography Pie ChartsWhen did you enter the SEO world, and why?

The when wasn’t straightforward to calculate, as some people gave vague-ish answers – e.g. covering a range of years – or no answer at all, so it may not be 100% accurate, but here’s a graph roughly depicting 29 of the answers:

Meet Your SEO: 'When' GraphTo put it another way, almost half of the interviewees entered SEO around 2006-8.

As an aside, it’s very encouraging how some of the industry’s best and brightest have only been in the industry for a few short years. For example, Jason Acidre (aka Kaiserthesage) has only been doing SEO since 2010, which I found truly astonishing given the quality and insight of his blog posts and his ranking on It’s inspirational to those who are new to SEO – there’s nothing to say that you can’t join the industry now and be one of its best by 2014…

As for the why, that’s even harder, given that every response was personal and unique to each individual. Two things I picked up on are that some people discovered SEO after starting their own websites, while others stumbled into it purely by accident.

Jason Acidre photoI accidentally became an SEO on February 26, 2010 – that’s the date when I was first hired to be an SEO by an Australian-based SEO agency, and I didn’t know anything about it, even what SEO means during that time! I needed the money that time (because of I have to, for my son), so I tried searching for a writing job, then I emailed this agency, as I saw their job posting on craigslist, then when they emailed me back, they asked if I’ll be interested to work as an SEO for them instead of being a writer (they thought/feel that I’m fit for the job), so I said yes.

Jason Acidre (@jasonacidre)

A great tip about onpage optimization?

Optimising the title tag was given as the most popular onsite tip. Other honourable mentions include:

  • Having a good internal linking structure
  • Writing naturally (i.e. not forcing keywords into copy)
  • Writing unique content site-wide
  • Implementing rich snippets (e.g.

Moosa Hemani photoTitle tag, everybody knows it’s important but very few people know the real art of crafting the right title that can help the website to get benefit from search engine and at the same time it looks really catchy to the reader.

Moosa Hemani (@mmhemani)

The most stupid thing people believe about onpage optimization?

8 people (24%) mentioned keyword density as this biggest onsite pet peeve, regarding how people believe there to be a magic percentage and that they have to abide by it. The next most popular was keyword stuffing, with 4 mentions (12%).

Gianluca Fiorelli photoThat On Page is enough in order to rank.

Gianluca Fiorelli (@gfiorelli1)

A great tip on how you build links?

The most popular link building tip? Building relationships and networking. Other honourable mentions:

  • Conducting outreach
  • Planning strategy
  • Encouraging natural linking

Shelli Walsh photoNetwork, network, network. I follow the PR approach to link building, build relationships with people. Search for the influencers in your niche who have the power to broadcast your message and get to know them.

Shelli Walsh (@shellshockuk)

The most stupid thing you heard about linkbuilding?

The answers here were very varied! Almost everyone gave a unique answer or spoke about a different aspect of bad/dodgy link building. However, a couple of people each mentioned the following:

  • Automation is necessary (or that not automating is foolish)
  • “Creating great content” is all that’s needed to succeed
  • Link building is easy
  • Link building is dead

Anthony Moore photoThat it’s simple. I guess there might be some styles of link building that might be deemed as “simple”, but these days, you need links that will last. Those aren’t so easy to achieve.

Anthony Moore (@amoore138)

If you have to explain what you do at a 10 year-old kid, what are you gonna say?

I’m leaving this one out, as the answers are all very different. Here’s my favourite answer though:

Gaz Copeland photo10 Year old kids are pretty smart these days, they probably know more about SEO than I do.

Gaz Copeland (@StokedSEO)

What do you drink when seoing?                                          

Let’s start with the tame (read: non-alcoholic) answers first…

Do SEOs prefer Coke or Pepsi? Coke wins 5 to 2.

Do SEOs prefer regular or diet Coke/Pepsi? Diet wins, also 5 to 2.

I’m sure Ian Lurie would approve on both counts.

And somewhat unsurprisingly, 23 interviewees (70%) drink coffee. There were a few tea drinkers in there, too.

Hannah Smith photoCoffee. Buckets of it.

Hannah Smith (@hannah_bo_banna)

Now onto the fun part…

The ultimate question: what is an SEO’s favourite alcoholic drink?

The answer? Beer! Beer was mentioned by 10 interviewees (30%), followed by whisky, which was mentioned by 7 (21%). The fact that beer came first and IPAs were also mentioned confirms Emma Still’s suspicions that many of us SEOs are fond of our beer.

Red wine was favoured over white wine, plus there were mentions of gin & tonic and cocktails. And of course, let’s not forget Chris Dyson’s list…

Chris Dyson photoI generally drink:

  • Mouthful of red wine
  • “Lighter fluid”
  • Double gin
  • Finger of cider (with ice)
  • Finger of cider (with ice)
  • Finger of cider (with ice)
  • Glass of sherry
  • Two big chugs of sherry
  • [30 other bullet-points containing alcoholic drinks]

or diet coke.

Chris Dyson (@RootsWebSol)

I should point out that at the end of Peter Attia’s interview, Alessio had started to become worried that “SEOs seem to drink quite a lot when SEOing” – given Chris’ response, I’m not surprised!

What do you think about SEO community?

It’s tough to do a proper analysis on this one, too. Generally, the sentiment is positive, although a few people feel that the industry may be too nice insofar as it is not challenged enough.

AJ Kohn photoWell … it’s diverse. I really enjoy the passion and there are a number of people in the community who I respect and enjoy – even if I don’t always agree with them.

I do get a bit frustrated at the rubber stamp part of the community. I wish we’d be more committed to testing things out ourselves instead of taking ‘expert’ opinion (even my own) as gospel.

I’d also like to see a higher level of intellectual honesty in evaluating what’s really valuable within our industry regardless of who or where it was published. I want more quality, more authenticity and less ‘me too’.

AJ Kohn (@ajkohn)

Make yourself a question and give an answer

An odd one to include perhaps, but I was curious to see if multiple SEOs asked themselves the same question. But as it turns out, every question was unique.

The majority of them were related to SEO, but a couple were general, including a few to do with music.

Here’s my favourite though… 😉

Jason Acidre photoMake yourself a question and give an answer: Do you have a crush in the industry?

(Sorry, can’t think of any other question haha). Yeah, there are some that I do admire in the industry like Steph Chang of Distilled, Hanna Poferl, Lauren Litwinka of AimClear, and Joanna Lord of SEOmoz.

Jason Acidre (@jasonacidre)

Who is your biggest SEO influence?

Our 33 interviewees mentioned a total of 94 people that they’ve considered an influence on them in terms of SEO. That’s nearly 3 influencers per interviewee, although it varied, with some interviewees only offering one (or not specifying anyone individually at all), right up to the likes of Jonathan Colman, who referenced a total of 19 people.

Two people had 5 mentions/votes each:

The following had 3 or 4:

Of course, it’s not always necessarily our industry’s leaders who can be influential…

Peter Attia photoNew link builders. They’re some of the most creative SEO’s I know. Some of the out of the box ideas I’ve heard from new talent has been quite incredible. When you’ve been doing SEO for a while you start to get some tunnel thought. New folks still don’t know what is and isn’t doable, so they come up with some really clever concepts.

Peter Attia (@PeterAttia)

If you weren’t an SEO, what would you like to do?

If Google were to collapse and SEO were to disappear tomorrow, we’d have:

  • 5 writers/authors
  • 3 chefs
  • 3 musicians (one being a rock star)
  • 2 teachers
  • Multiple brick-and-mortar property/shop owners
  • An astronaut
  • A fireman
  • A gardener
  • An assassin/hacker
  • One would catch up on sleep
  • One would eat pizza (ideally professionally)
  • And finally… 2 would be superheroes

Anthony Pensabene photoWhen I was younger, I had aspirations to be a surf bum/counselor, hanging on the beach, surfing all day while ‘talking with and inspiring thoughts’ in others. Psychology, “the why of people,” has always been a fascination of mine and was one of my college majors. In my shallowest moments, I thought about being the pool boy at the Playboy Mansion; but, those girls would probably just gawk at me…not appreciating my beautiful insides… As I’m getting older (33!  Man, wasn’t I just reading Shakespeare during high school Math class a little while ago?), I’m learning it all starts inside you. I just want to be someone better than the dude yesterday in the mirror each morning…I think the ‘what’ is not as important as the ‘who.’

Anthony Pensabene (@content_muse)


Lastly, in the spirit of the #seomusic hashtag and Alessio’s Now That’s What SEOs Call Music post, I just wanted to let you know that this post was brought to you by the following albums:

  • …And You Will Know Us By The Trail Of Dead – Lost Songs
  • Bellowhead – Broadside
  • Red Hot Chili Peppers – Blood Sugar Sex Magik

Also, if anyone has any “who said that?” moments based on the above (where I haven’t specified a name) but you’re struggling to find out for yourself then please feel free to tweet me or leave a comment below and I’ll find out for you. I have some info saved in a spreadsheet – I’d share it publicly, but it’s in one heck of a messy, note-filled state!

[Image credits: MYS ‘banner’ and all interviewee profile images borrowed from; flag icons from Flags of the World]


  • Alessio

    November 15, 2012 at 1:10 pm Reply

    this is awesome! it’s like a gift for me, really! thanks!

    and actually, Meet your marketer is going to start again I think soon, I hope. with people I truly admire and already interact with me 🙂

    thanks again!

    • Steve

      November 15, 2012 at 1:16 pm Reply

      No problem, Alessio! 🙂 Thank you for giving me your blessing in doing this!

      That’s very good to hear about MTM – I look forward to seeing it!

  • Anthony Pensabene (or Content Muse when dressed in costume)

    November 15, 2012 at 2:03 pm Reply

    Nicely done, Steve. I just read Tad’s piece on curation and stated if something is done in a unique way, you can return to past content and make it new again. I really appreciate you using my excerpt (it’s all true 🙂 ) Alessio did an awesome job as an editor and publisher with his series.

    haha – Dyson’s answer..

    • Steve

      November 15, 2012 at 2:38 pm Reply

      Thanks Anthony, appreciate the comment. 🙂 I loved your answer, especially the Playboy Mansion pool boy part!

  • Steve Webb

    November 15, 2012 at 2:07 pm Reply

    From one Steve to another: I really enjoyed this post! It’s an excellent homage to the MYS series.

    I always thought MYS was a great idea, and I was sorry to see Alessio take a break from it (although I completely understand his reasons for doing so).

    Glad to hear MYM might be making a comeback 🙂


    • Steve

      November 15, 2012 at 2:35 pm Reply

      Thanks Steve. Awesome name, by the way… 😉

  • Andrea

    November 15, 2012 at 3:20 pm Reply


    Great covering of the Meet Your SEO. Super Steve!

    • Steve

      November 16, 2012 at 8:30 am Reply

      Thanks, Super Andrea. 🙂

  • Bill Sebald

    November 15, 2012 at 3:27 pm Reply

    I am proud of the SEO communities fondness of IPA. Among many other things 🙂

  • Moosa Hemani

    November 15, 2012 at 3:58 pm Reply

    Superb Steve! very smart act!

    I read Alessio’s post in which he was pissed with some bad bugs in the community but i guess by doing this you actually prove him that there is a brighter side as well that he should consider more! 🙂

    great works sir!

  • Michael J. Kovis

    November 15, 2012 at 4:00 pm Reply

    trib·ute – An act, statement, or gift that is intended to show gratitude, respect, or admiration.

    Indeed, this is quite a tribute to Alessio and his hard work to organize this series. It is well deserved.

    Kudos to you Steve for putting this together. Literally, I do not believe there could be anything more flattering that this.

  • Joel K

    November 16, 2012 at 12:56 am Reply

    This was a fun read! I’m glad to have represented Canada – and contributed a vote for Wil, beer and keyword density. It was a fun series to be a part of.

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