Articles Tagged with Google Maps

Google Reviews are Broken (and Google Local Guides Aren’t Helping)

Basketball points illustrationGoogle has a review problem.

When I help clients with SEO, if they already have – or could benefit from having – a Google Map listing (a.k.a. a Google My Business listing), I help them with the presentation and optimisation of that, too. One element of that is the ability for customers to be able to leave reviews. For a business that works hard to give its customers a good service, it can be a fantastic way to stand out from the competition. I often encourage clients to try and get Google reviews from their happy customers – in a way that abides by Google’s guidelines.

However something that I’m finding is becoming more and more prominent is the phenomenon of fake – maybe even ‘incorrectly-given’ – reviews. This blog’s most popular ever post is about how I managed to remove a fake and libellous review from my parents’ business’ Google listing. We (mostly) got lucky because the review’s text said some very nasty things that were very obviously against Google’s review guidelines, but where the whole Google review removal process gets messy is when the text is ambiguous (i.e. it could be a customer or it could not be, and it doesn’t conflict with Google’s review policy either way) or if no text is left against the review at all.

‘Cold’ reviews

One of my clients (and also my business’ home) – Welsh ICE – gets fantastic reviews. They consistently get 4- and 5-star reviews from people who we know are members and have used their facilities.

…But then, all of a sudden, a few months back, they got a 3-star review with no text against it.

And then another one – 3 stars, no text.

And then a 1-star review with no text.

Two things were weird about these reviews:

  1. When I asked Jamie & Rachel – who are involved with running ICE and looking after its community – if they knew who these people were, they said no. The reviewers (to the best of their knowledge) had never used ICE.
  2. They all had the ‘Local Guide’ tag next to them.

Google Local Guide review examples screenshot

Introducing Google’s Local Guides

I’ve been in SEO (and Local SEO) for a while, and while I’d come across Local Guides before, I hadn’t really paid much attention to it – so I did some research. It’s a way to contribute to Google Maps – most likely rising from the ashes of the death of Google Map Maker, which I’d used previously (with limited success – but that’s an aside). What’s more is that it’s gamified: contributors can earn points and badges, and can ‘level-up’.

Google Local Guides points screenshot
At first I thought it was just a prestige thing, but then I came across something quite interesting: at one point (fairly recently), they offered a Google Play perk, whereby “Local Guides who reach[ed] Level 4 and beyond by 31 August 2017 [had] a chance to receive 3 months of Google Play Music and 75% off a movie rental on Google Play.”

Google Local Guides perk screenshot
…Which I’ve screenshot, just in case the page gets taken offline in the future.

Of course, Google’s Maps User Contributed Content Policy states that “contributions must be based on real experiences and information” – but here’s the thing: how can anyone prove or disprove that a review was based on a real experience? Given that Google are incentivising Local Guides by offering them a Google Play discount, what’s stopping Local Guides from randomly leaving random reviews/ratings in order to get points, including businesses they’ve never even dealt with and/or places they’ve never even visited?!

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A Small Change in a Big World… My First Edit on Google Maps

(This may seem a lame and OTT post, but y’know what? It’s my blog and I can write what I want and I don’t care la-la-la I’m not listening to you…)

Google Map pin badgesWorking in SEO and PPC, a lot of what I do revolves around Google. Be that as it may, I’m usually the first to have a moan about them, as anyone who’s ever spent five minutes reading my tweets can most likely attest to. Usually it’s because I just get annoyed that their Help sections aren’t helpful or their UX isn’t up to scratch, and business owners are the ones who end up suffering as a result.

But let’s face it. Where would we be without Google? How handy is Gmail? And when you’re figuring out where to go, how much do you rely on Google Maps?

Doing a lot of ‘Local SEO’ for clients, i.e. the process of optimising a Google My Business listing (formerly/also known as Google Places, Google+ Local and about 50 other things…), I recently had to sort out a fundamental issue with Google Maps causing one of my clients a bit of grief. Google were adamant that their address – let’s say “101 High Street” – was 100 yards down the road and on the other side of the road, so they thought that our map marker/pin location suggestion (the actual location) was inaccurate. The only way to fix it was to delve into Google Map Maker and make the change myself. Once it was done, they started to rank really well not long after.

I’d never really touched Map Maker before that, and to be honest, I didn’t realise that Google took user data into such strong consideration. I made a few Local SEO-related tweaks to help out a client, but nothing ‘proper’, if you get me.

…Until I noticed some woods near my house were missing a footpath…

Map Maker edit screenshot
(Click to enlarge)

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