One year ago today, on Tuesday 7th May 2013, I took the plunge. I thought I’d mark the occasion of my freelance SEO & PPC business’ 1st birthday by answering a question I’ve been asked a few times by a fair few people: why “Morgan Online Marketing?”
First things first though… One year. Wow. It’s flown by. I’d like to take this opportunity to say: to the person who told me that “[I] wouldn’t last a day in self-employment,” not only did I prove you wrong, but I’ve done so 365 times over. How do you like that? Thanks for driving and inspiring me.
Anyway, now that that’s off my chest… Back to the name. I’ve had a range of feedback, from people telling me it’s strong and respectable, to a local business advisor simply declaring “nah, not sexy enough…” when he first heard it (which pissed me off at the time, but now, looking back, I just find it really funny).
Now I ain’t no fancy branding expert, but I put a lot of thought into the name. I can’t pinpoint the exact moment I came up with it, but when I did, I decided that it’d stick – that I wouldn’t be changing it. Here’s a few thoughts on why I went with it…
Why not SEOno?
The first thing someone said to me was: why didn’t I call my business “SEOno” after this very blog? After all, the blog had been around for years before and some people (him included) see SEOno as my ‘brand.’