Articles Tagged with Ecommerce

Google-Friendly Link Building Tactics For Online Sellers: My Online Seller Wales Talk

On Thursday 20th February, I gave a talk at Online Seller Wales, for their Cardiff event (#OSWCardiff) in Porter’s Bar’s cinema room. I’ve spoken in the venue’s cinema room before for my Cardiff Internet talk (and I’ve also spoken on their main room’s stage for my Ignite Cardiff talk) – it’s a great venue.

The talk title? Google-Friendly Link Building Tactics For Online Sellers. In other words, white-hat link building and link earning tips primarily aimed at eCommerce businesses. I also talk about Google’s stance on link building (what with things like Google Penguin, Manual Actions and the disavow tool) and also give advice on anchor text etiquette in 2014 and beyond.

Here are the slides:

I’d like to say a big thank you to Gaz Copeland of Stoked SEO (@StokedSEO) for giving me advice and feedback on my slides when I was working on them.

And here is the audio, which I recorded myself using my iPhone. It includes some Q&A at the end with some of the audience. I’ve used Audibase to host it (who are based in the same building as me – Welsh ICE in Caerphilly, just outside Cardiff):

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How To Insult Your Customers In Just 2 Emails

Gin & Tonic imageI had a really frustrating experience with an online store during the run-up to Christmas while buying a gift for my better half. I usually try to stick to sites I’m used to (, Amazon, etc.) and this reminded me why…

I wanted to buy this gin gift set from The Whisky Exchange (oh yes, those are nofollow links – they ain’t getting no SEO love from me!) and I hoped/assumed that the process would be pretty painless. In fact, given their 9.7 out of 10 score on Trustpilot, I imagine that this is the process that the vast majority of their customers go through:

  1. Place order
  2. Receive an automated email saying that “your order… will be despatched shortly”
  3. Receive order
  4. Receive another automated email, this time saying that they hope I’m “enjoying [my] drinks” and asking me to leave feedback on Trustpilot (an independent review site)

Well… my experience was different.

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