(Don’t Be) Blogging for the Sake of It

When I set up this blog over five years ago, my personal goal was to aim to publish at least one post per month. With the exception of one month early on (February 2012, when I took a brief hiatus), I have met that goal. But a few days ago, while combating a busy workload and a sort of form of writer’s block, I found myself clambering around, trying desperately to think of something to blog about.

Which is why I typed (and have published) this.

In the end, I came up with goods, and it’s a semi-decent post by all accounts (or at least I like to think so!), but otherwise I was thinking of publishing this post – in order to ‘fill the gap.’

But you know what? Aside from the fact that there would’ve been a month missing if someone looks at my blog’s Archives, it really doesn’t matter. It’s much more important to write something of quality rather than to write because you have a quota to meet / a box to tick.

I mean just look at this post. Look at it. It’s looking so sorry for itself. It’s barely a couple of hundred words. It doesn’t even have an image to go with it. Pah. It’s certainly not my best, but by publishing it, I would’ve been able to say that I’d published a post during the month of August 2016. Huzzah…? No. No huzzah.

But you could argue that this post shouldn’t – or doesn’t need to – exist at all… Although I decided to publish it anyway, to make a point.

Don’t get me wrong… Deadlines are a good thing. Since I started writing for State of Digital, my writing style and overall blogging game has increased significantly: I was worried that I wouldn’t be able to meet the deadline of providing a post every five weeks – in addition to doing one once a month for SEOno – but I have done, and it’s been going well. Really well.

But at the end of the day, I have a new rule: from now on, when it comes to SEOno at least, I will write new posts when I damn well please, not necessarily once a month. I’d much rather publish a killer post after a three-month gap rather than publish three smaller, underwhelming posts each a month apart.

Would you agree? Yes? Good. Thanks for reading.

1 Comment

  • Tom Buckland

    September 4, 2016 at 12:51 pm Reply

    “when I damn well please” – What happens when we want more though?

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