PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk

Newspaper and laptop imageYesterday evening I spoke at Social Shorts Cymru, an event run by CIPR Wales (the Chartered Institute of Public Relations) that was held at Golley Slater’s Cardiff office. You can see CIPR Wales’ past and future events here.

The full talk title was: PRs make damn good link builders – Integrating SEO into PR campaigns. I explained that PRs have the ability to create campaigns that boost their clients’ SEO efforts as well as helping them to get brand mentions in the press and across the Web. Creating certain types of campaigns may increase the chances of getting links, but given the press’ reluctance to link out, there are certain ways that you go about it.

Here are the slides, which I’ve uploaded onto Speaker Deck instead of SlideShare, as the latter destroyed the formatting of the slide deck’s text for some reason. (Please note: As you can’t click on the links in the below slide deck, here’s a link to the deck as a PDF, where the hyperlinks – such as the list of ‘Handy tools’ near the end – will work.)

I have a few more speaking and webinar gigs in the pipeline, which I’m looking forward to – you can see some confirmed talks on my Speaking page. If you’d like me to speak at your event then please get in touch!

[Newspaper & laptop image credit: Gregor Fischer]

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