Why Sharing The Source Is So Important…

Please Donate sign imageA couple of weeks ago I published a rant, talking about how it bugged me when people on social media (usually Twitter) shared something without quoting/sharing the source, so it looked as though they were passing it off as their own creation or that they were the one to first find and share it (whether intentionally or unintentionally).

At the end of the day, a rant is a rant – it’s just a moan about a niggle. It’s just annoying.

However yesterday I saw an instance of it where a massive opportunity was lost, where a charity could have benefitted greatly. This is more than just annoying – it’s upsetting…

Last night my friend Ian Daniels (@surfpunkian) – who I had the pleasure of finally meeting IRL at last week’s BrightonSEO – retweeted a tweet by @AndrewGirdwood:

The link goes on to show a series of photos of a dog and elephant who are friends. Aww!

I was curious to learn more about the duo so I Googled “dog elephant friends” and ended up on YouTube. There’s actually a few different videos of different pairs dog and elephants who are friends (who knew!) but eventually I found this one:

Did you watch it? If not, at least watch from 1:23 onwards. The second half of the video contains  a series of text – it goes on to say that Bubbles (the elephant) is an adopted ivory orphan and directs people to visit RareSpeciesFund.org.

Now supotatoe (the Imgur user who shared the photos) has only ever shared two photos albums, both of which weren’t the original source of sharing (the “Food cut in half” thing was going around the Web months earlier). However his/her first album contains credit links to the source – this suggests to me that with Bubble & Bella it’s simply more of an oversight.

But what an oversight… As I type this, 550k+ (over half a million) people have viewed the photo album. That’s half a million people that could’ve been thinking “aww” and thinking of getting their wallets out to donate money to the RSF and other related charities. However, half a million people probably just thought “aww” and that was it – end of story. Onto the next series of cute photos.

Such a shame.

Please remember to share the source – you never know if you might be making a massive difference in the process…

(Note: I’m referring to supotatoe, not Andrew – just to clarify)! 🙂

[Please Help sign image credit: Howard Lake]


  • Emma

    September 18, 2013 at 2:35 pm Reply

    Nice post – makes me sad, but goes to show that enough people just don’t really care!

    • Steve

      September 18, 2013 at 2:36 pm Reply

      It’s hard to say whether it’s a lack of caring… Ignorance, maybe? (Although that sounds harsh!)

  • Tony Dimmock

    September 18, 2013 at 3:25 pm Reply

    Hey Steve,

    Well spotted and most certainly a lost opportunity for the charity to gain some much needed exposure.

    Spotting opportunities for sharing and promotion is what makes a smart marketer know their onions, and your eye for detail is testament to that! 🙂

    Also, many thanks for mentioning / linking my BrightonSEO post, much appreciated!



  • Laura Phillips

    September 19, 2013 at 4:26 pm Reply

    Nice post 🙂 Half the time I think this is laziness, but also a lot of users don’t realise what a huge difference it makes. If they did they may spend that extra 5 seconds making sure credit is given where it’s due. I have a friend who never credits the stuff she share though I am working on it!

    • Steve

      September 19, 2013 at 4:29 pm Reply

      Hehe, good work, Laura – we need to convert people, even if it means one-at-a-time! 🙂

  • Jon H

    September 20, 2013 at 8:28 am Reply

    Nice post and point well made. I work with a local charity and it that had happened I am sure they would be unset at the lost opportunity, as anyone would.

  • Why I Prefer A Full URL Slug | SEOno

    October 22, 2013 at 11:16 am Reply

    […] full, plain format (warts-n’-all, as I like to call it). So instead of posting a URL as Why Sharing The Source Is So Important… (i.e. with the title as the anchor text), it might be shared […]

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