Yesterday I did a talk at Cardiff WordPress, my first speaking gig in close to a year (you can see a list of all my past speaking gigs here).
Held at the fabulous Tramshed Tech (where Cardiff SEO Meet is also held!), I presented in front of 20+ WordPress designers & developers as well as fellow digital marketers.
My talk? Getting the Most from Yoast, giving details and insight into the Yoast SEO plugin, showcasing its features and settings, explaining how and why certain parts of it affect your website’s SEO, and how to make sure you’re setting it up to get the most out of it.
It was a good, attentive group, who were a pleasure to present to. After my talk, there was a general roundtable Q&A session where individuals could field their WordPress problems to the group, which was pretty cool. We also talked about SEO a bit more (something that I ain’t complaining about)!
Here are the slides, which I submitted to Speaker Deck (because they looked terrible when uploaded to SlideShare):
On Thursday 23rd July, I spoke at the 14th Design Stuff Cardiff event. My talk gave SEO advice aimed at the design community, covering SEO basics while advising on the SEO tactics that are most suited to designers: e.g. image SEO and link building tactics such as ‘web design by’ links, showcase websites and by finding non-credited images via reverse image search.
At the end of the talk, Dan (DSC’s main organiser) asked the crowd if they’d learnt something new from my talk and virtually the whole room put their hand up, which was great to see. (Just don’t ask me how the book giveaway went…!)
I shared the stage that night with friend and fellow ICEr Warren Fauvel (@WarrenOF), who did an incredible talk about why design is doomed as it becomes more automated, and the ways that designers can adapt accordingly. I recommend watching it, whether you’re a designer, an SEO or if you work in another related creative/tech sector – it’s one of the best talks I’ve ever seen.
This has been my fourth speaking gig in as many months (actually, I’ve done five talks in four months, as I haven’t counted one smaller, more informal talk), with nothing else lined up now in the near future. To be completely honest though, I’m quite thankful to be taking a bit of a break from it, which will give me chance to concentrate on my SEO consultancy business as well as a few other side-projects that I’d like to work on. Stay tuned for some exciting news coming soon…
The question “how much does a website cost?” is so similar to the question “how much does SEO cost?”, when you’ve not even been told the prospect’s industry, their goals (e.g. whether they want to rank for a really tough keyword or a few less competitive keywords) or even the URL of the site. Determining how to price yourself as a consultant – whether it be on a basis of time or the potential value/ROI offered to the client – is applicable across both industries. And getting a client to say “yes” to things can be just as tricky in SEO as it is in web design.
In addition to eight fantastic talks, there was a panel Q&A at the end, and to my terror (but also delight), the wonderful world of SEO was debated. I spent the first few minutes of my recent unified.diff talk tackling the subject of SEO’s terrible reputation – especially in the eyes of the web design/development community – and have previously blogged about how one of the best compliments I’d ever received was from a highly-respected local developer. Fortunately, while there were some stirrings of the typical “SEO is evil” type talk that we’re so used to seeing, I was really surprised and pleased to discover that the debate was handled really well. I’ll go into more detail below.
(Note: for those where it says “[Slides TBA]” for now, I’ll update the post with the slide deck embeds as-and-when they all become available.)
1) How much does a website cost? – Sean Johnson
Sean (@seanuk) kicked things off with the question from prospects that often causes the most chagrin: “how much does a website cost?” Why? Because the answer is always: “it depends!”
What’s your industry? What are your goals with the website? Do you need eCommerce functionality? Does it need a blog? This applies to SEO so, so much: What’s your industry? What are your goals? Is the site brand new? Is the site even live yet? Has SEO work been carried out before, and if so, were spammy tactics involved? How can a web designer or SEO quote effectively without knowing that type of info first? The answer is: not very effectively. Not very.