Articles Tagged with Video Gaming

The Final Fantasy Marketing Strategy: Nostalgia & Back Catalogue Introduction

Note: I’ve tried to keep this spolier-free, but if you’ve yet to start playing Final Fantasy XV and you want to be kept 100% surprised at what’s in store, then it might be best to hold off from reading this post. You have been warned, dear reader.

I recently bought and started playing Final Fantasy XV (FFXV for short), having been a life-long fan of the Final Fantasy series (my first taste was with FFVIII in the late 1990s, in case you were wondering – don’t worry, I discovered FFVII later on, it’s ok). 😉

One thing that’s really grabbed my interest while playing it is how Square Enix (its creators) are framing it: when you start loading FFXV ready to play it on a PS4, you’re greeted with this message:

FFXV intro tagline

“A FINAL FANTASY for Fans and First-Timers.”

It’s the “First-Timers” bit that especially got me thinking. It’s pretty much a given that fans of previous games of the series will dive right in – so it’s interesting to see that they’re also targeting and marketing the game to complete newbies to the franchise.

In this post I talk about how Square Enix’s marketing strategy for FFXV is two-pronged…

First… a bit about Final Fantasy and Square Enix

FFXV cover artFor those of you who are reading this but haven’t ever played a Final Fantasy game before, it’s important to know that they’re not ‘true’ sequels in a series. For example, the characters of Final Fantasy XIII don’t appear in FFXV – it’s a new set of characters, a new world, a new story. However there are similarities – and expectations from fans – of each new FF game, as I’ll talk about below. It’s similar to games series’ like Elder Scrolls (i.e. Skyrim) and Grand Theft Auto – in the case of the latter, the protagonist of GTA IV does not appear in GTA V, although there are certainly ‘nods’ to previous games.

Square Enix has been pumping out FF games since FFI was developed way back in 1987. In recent years however, it has been no real secret that the company has been struggling financially. Some were theorising that they were banking – maybe even relying – on FFXV being a hit, a make-or-break game in the series which may determine their future. Well, reviews of FFXV are good, sales have been strong (in the millions of units), and in the last few days they’ve struck a deal with Marvel, so it looks like they’re gonna be ok (phew). But given this on-the-brink-of-catastrophe feeling they’ve had in recent years, it looks like they have really been pulling out all the stops to try and make their later releases accessible to fans old and new.

Let’s start with the former – us old-timers…

For fans – it’s all about the nostalgia, baby

FFXV carries with it what other games have had in the past… There’s monsters such as flans and behemoths and iron giants. There’s spells like Fire and Blizzard and Thunder. There’s chocobos! There’s a Cid! The gameplay mimicks the previous versions (you have HP and MP, you encounter enemies in the big open world, you level up and get stronger)… You get the idea.

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What Video Games Do SEOs Like? A Superboss-sized Survey!

Intro from Steve: Although I’m a big advocate of guest blogging, I told myself I probably wouldn’t host guest posts on SEOno. But after chatting to Emma Barnes about a potential post, I couldn’t resist. Emma is a Data Analyst at Branded3 and runs her own blog about video games called Gaming Memoirs. I’m extremely lucky to have such an awesome post as my first guest post and – as you’ll see below – Emma put A LOT of time into this. I hope you enjoy it as much as I did!

Hello Faithful readers of SEOno – I’m Emma, who Steve has kindly let write all over his blog.

Likelihood is, if you’re reading this – you work in the SEO industry, hooray! So do I. I am one of those rare people that fits into the middle part of this Venn Diagram:

Stuck in the middle with me
Stuck in the middle with me

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