Articles Tagged with Content Audit

Doing a Content Audit? Here’s a Link Building Tip Even the Experts Miss…

Broken chain (Prisma)Despite not being a fan of clickbait, I’ll happily admit my hypocrisy given that this post has the clickbaitiest title in history – so before you break out your pitchforks, I’ll do you a deal: here’s a quick TL;DR summary so you can determine if you wanna read on or be on your merry way…

TL;DR: If you’re doing a content audit on a site that’s had guest content published on it, and you decide to remove some of that content, let the original author know if they want to re-publish it on their own site (along with a link to the ‘original’ source).

A few years ago, I wrote a guest post for Point Blank SEO, a site/blog run by veteran link builder Jon Cooper (@joncooperseo). The post was titled “Communitybait – Taking Egobait One Step Further” in which I coined the term communitybait and shared examples of what that was. The post is no longer live (I’ll get to that), but thanks to the Wayback Machine, it can still be read here: https://web.archive.org/web/20161005194750/http://pointblankseo.com/communitybait

Point Blank SEO post screenshot
How the post appeared on Point Blank SEO

Sometime between then and now, Jon must’ve sold the site/domain to Brian Dean (@backlinko), who’s also a veteran link builder. So I was surprised to see Brian miss a link building-oriented trick…

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