Fundraising for Climb: My Upcoming Lightning Talk for Charity

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On Thursday 17th November I will be doing a ‘lightning talk’ at Cardiff SEO Meet.

Why? Adrian Harvie – one of my clients (The Abbey Cleaning Service) – has been raising money for Climb via the Children’s Hospital Challenge, when he and a group of other cyclists rode around the UK delivering toys to children’s hospitals last year. During a recent catch-up meeting, I suddenly had an idea: I could raise money via a speaking gig. Yep… There’s a first for everything.

So how does it work? Well, the more money people donate, the harder/funnier/sillier my talk becomes: it becomes shorter, plus other ‘challenges’ get thrown into the mix. It’s already challenging enough, given that it’s a lightning talk (i.e. 20 slides that each auto-rotate every 15 seconds – see Ignite), but why not make it harder eh?

As I type this, I have already hit my target and have raised £200+. But I’d like to raise more…

  • If we hit £250, I’ll include 5 phrases in the talk from this SEO bingo card (ignoring the Brighton/conference-related ones)
  • If we hit £300, instead of 5 phrases chosen by me (see above), 5 SEOs will choose the 5 phrases, and I’ll have to say those instead
  • If we hit £350, I’ll wear my Halloween costume (Peter Quill, a.k.a. Star Lord, from Marvel’s Guardians of the Galaxy) during the talk
  • If we hit £400+… Well, I guess we’ll have to see (and I’ll have to come up with more ideas!)

Because we’ve hit £200, my 5-minute talk is now 3 minutes (i.e. 9 seconds per slide instead of 15), and… I have to wear a Christmas hat during the whole thing. Hey, we’re in November now – it’s ok to talk about (finally). To be honest, I think it’d be funny to try and shoehorn in some random SEO buzzwords, so if we hit £250-300 then I’ll be absolutely delighted.

If you want to contribute then please donate here. Even if it’s just a couple of quid, I – along with Adrian and Climb – would really, really appreciate it.

If you’d like to come to event itself, here’s the link to all the details – we also have two other talks lined up as well as a live site review. Tickets (which are free) become available from 10am this Thursday. If you can’t make it, do not fret: I’ll be live-streaming the talk (via Periscope), so the magic will be viewable from afar and then retained forever… You lucky people you.

Hope to see you there. And once again – please donate!

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UPDATE: You can watch the video here (I start introducing it around 3:40 in and the talk starts properly around 7:40 in) and see the slides here. I’m pleased to say that I raised over £300!

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