Articles for December 2012

How To Insult Your Customers In Just 2 Emails

Gin & Tonic imageI had a really frustrating experience with an online store during the run-up to Christmas while buying a gift for my better half. I usually try to stick to sites I’m used to (, Amazon, etc.) and this reminded me why…

I wanted to buy this gin gift set from The Whisky Exchange (oh yes, those are nofollow links – they ain’t getting no SEO love from me!) and I hoped/assumed that the process would be pretty painless. In fact, given their 9.7 out of 10 score on Trustpilot, I imagine that this is the process that the vast majority of their customers go through:

  1. Place order
  2. Receive an automated email saying that “your order… will be despatched shortly”
  3. Receive order
  4. Receive another automated email, this time saying that they hope I’m “enjoying [my] drinks” and asking me to leave feedback on Trustpilot (an independent review site)

Well… my experience was different.

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Interview with Ed Fry about logoBack in June, I interviewed Rand Fishkin about, an Inbound Marketing community that calls itself the “Hacker News for Marketers.” The site was about four months old at the time of the interview, as it had officially launched in February this year.

Roll on six months and the site has seen some significant changes: Ed Fry (@edfryed) was hired as the site’s General Manager in September and a redesign of the website was released towards the end of October.

The site’s nearing its first birthday and Ed and co. have some big ambitions for the site for 2013 – see Ed’s The Future of slides and the related submission/Discussion page (which itself links off to eight other Discussions which are covered in the slides) to find out more.

I recently approached Ed asking if I could carry out an interview – sort of as a follow-up to the one with Rand in June – and he happily obliged. Below we cover his recruitment, the redesign, what’s new, what’s in store in 2013 and more…

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432 Mind-Blowing Article Titles You Won’t Believe Are By

Mind blown imageFile this under: silly…

I’m a massive, massive fan of – I have been for years. As an online marketer, I’ve always been interested – with sites like these – about how they go about their digital strategy. Given the types of titles tend to use for their regular articles, it’s quite clear that for them it’s all about encouraging click-through rate (a.k.a. the clickbait), particularly from social media sites.

They’re a fan of lists, so they often start with a number. Over the last few years, I started to notice another trend… In just the last month alone we’ve seen:


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SEOno News & GB Posts: Part 4


Ladies and gents… I’m chuffed to say that I am now a qualified digital marketer.

I’ve worked full-time in SEO and online marketing for four years and have just earned my first industry-recognised qualification: the CIM-endorsed CAM Diploma in Digital Marketing.

I finished the last module in August, which is why this blog’s seen a lot more activity in the past few months. Although I’m hoping to do more training in 2013 (I’m not far off receiving ‘chartered’ status as well, which would be awesome), I’ll try and make sure this blog doesn’t get neglected in the meantime, like last time.

Posts on other sites

I’ve had a couple of posts published on my work’s blog and a couple of guest posts, too. In (sort of) chronological order: