When someone gets to your website, it’s important that your contact form works, your email address and phone number are written correctly and your checkout process is working correctly (if you’re running an Ecommerce website). After all, you’ve worked hard to drive traffic to your website – you don’t want them bouncing at the final hurdle, affecting your conversion rate.
Clients/customers are one thing. Imagine if your visitors were contemplating suicide…
The other day, I noticed that the Samaritans’ phone number on their Contact page wasn’t working properly if you were on a mobile device and you were trying to use the tap-to-call function.
Their phone number is 08457 90 90 90. However, due to the asterisk immediately after the third “90” (which references a bit of small print talking about the cost of the call per minute), my iPhone wasn’t processing the number fully when using tap-to-call. Instead of the full number, it was picking 08457 90 90 – an incomplete and incorrect version of the phone number.
— Steve Morgan (@steviephil) July 12, 2015
As you can see above, I tweeted @samaritans to let them know, as I was worried it might stop people needing help getting through, and – to my delight and relief – they let me know the following day that they had fixed it.
So I urge you all to check that your website’s phone numbers are working correctly from mobile devices. It might be worth checking from multiple devices – it might be the case that it’s fine on an iPhone but not working on an Android, so don’t just check one and assume that it’s fine across the board. Check them all if you can.
[Smartphone image credit – Japanexperterna.se]