Articles Tagged with Twitter

Quick Twitter Bio Tip: Utilise Returns for a Better Layout

Twitter bird imageTwitter addict? Personal branding important to you? Then this might be of interest…

I made a cool discovery the other day. You can use returns in your Twitter bio, which some third-party apps will honour. While it’ll look exactly the same in Twitter itself (as if it’s ignored it) and therefore seem like a completely pointless exercise, other apps show them, which means that you can spread out your Twitter bio across multiple separate lines.

This is especially handy for me as my Twitter bio looks a little messy because it contains a lot of brief one-liners with @mentions:

Twitter profile with no returns screenshot
In its default form it looks a little higgledy-piggledy, especially on Tweetbot for iPhone:

Tweetbot (iPhone) bio, no returns screenshot
As you can see, it looks like I talk about being a freelance SEO consultant, then something about MOM and Welsh ICE, and then I’m a member of something, and then State of Digital… You get the idea. It feels a little disjointed and hard to read, as the parts that are connected are on separate lines from one another.

Enter the ‘Enter’ key

But fear not, my friend, for you can add enters/returns to the bio of Twitter. Go to your Twitter profile, hit ‘Edit profile’ on the right, make your edits in the box on the left, hit the ‘Save changes’ button on the right, and you’re done. Nice n’ easy, no?

(Pro tip: I suggest using an enter and a space each time, just in case places that don’t honour it don’t show a space after the full-stops, therefore looking like this: “@Welsh_ICE member.@stateofdigital…”)

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Username Taken? Alternatives to the Dreaded “1” at the End

Recently I fell in love with an Irish folk band called The Gloaming. I later found their Twitter profile, and quietly cringed when I saw their handle: @TheGloaming1

@TheGloaming1 Twitter screenshot
@thegloaming is already taken by a Taiwanese lady who tweeted three times in 2011, never to tweet again (as I type this). Claiming inactive Twitter accounts is a whole other kettle of fish that I won’t be covering today – that’s not the purpose of this post. What I wanted to talk about instead is what The Gloaming could’ve done instead of simply sticking a “1” at the end of their username, which looks really, really outdated and technologically naïve…

If you have a business/startup name that’s already been taken on Twitter (or perhaps the .com TLD as well/instead) and you don’t fit the criteria of Twitter’s inactive account policy to claim it, hopefully some of these suggestions will help you out.

Alternatives to “TheGloaming1”

“TheGloaming” is 11 characters long (without quotes), and Twitter’s username character limit is 15 characters. So they have an extra 4 characters to play around with. They could consider dropping the “The” and/or chopping part of it (e.g. “TheGloaminMusic” is 15 characters, but removing the “g” at the end of “Gloaming” looks naff IMO), but I think it’d look best if they keep the “TheGloaming” element pretty much untouched and simply add words/initials around it. Such as:

  • Reference of band/music – e.g. @TheGloamingBand
  • Genre – e.g. @TheGloamingFolk
  • Country (initials) – e.g. @TheGloamingIE

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The @mention Placement Fail (the Biggest Mistake I STILL See on Twitter)

Many moons ago, when this blog was only a couple of months old, I published a list of all the things I see people getting wrong on Twitter. One of the points (#1 on that list) ended up having its own dedicated blog post a year later.

Nearly 4 years later, it’s still the most common mistake I see on Twitter. I call it the @mention placement fail.

What is it?

If you put an @mention right at the start of your tweet, it’s treated as a reply rather than a standalone tweet. This means that it won’t show in your followers’ timelines, unless a) it’s RTed by someone else that they follow, or b) they also follow the other account being @mentioned.

It might not seem like a big deal, and it might feel like I’m picking on people who aren’t doing Twitter properly (I’m not, by the way – or at least I don’t mean to be). But it can be a big deal: it might mean that some of your tweets aren’t even being seen by your followers. And they could be important tweets, such as big announcement tweets.

An example of how it looks (and why it’s bad)

I was following the #recruitershortlist hashtag the other day as the Recruiter Awards 2016 was being revealed, and noticed that the mistake had been made by @RecruiterAwards. In all honesty, most of the time that I see this mistake being made is during an event or activity where time is of the essence – if you’re sending out a lot of tweets out-and-about or on-the-go then it can be easy to tweet it without noticing it or realising. Heck, I’ve probably done it myself at least once during my tweeting history. So it’s just something to watch out for and to try to avoid if you can help it.

Here’s a screenshot of @RecruiterAwards’ timeline with replies:

@RecruiterAwards screenshot (with replies)
And here’s their timeline on their main profile page (without replies):

@RecruiterAwards screenshot (without replies)
Notice how the tweets starting “@Empiric_UK, …” and “@Coreatlanticltd, …” appear in the first screenshot but not the second. This is because the @mention is right at the start of the tweet and therefore they’re being treated as replies, not standalone tweets. If you were following the #recruitershortlist hashtag (as I was on the day) then you would’ve seen those tweets (like in the first screenshot above), but if you weren’t and you were following @RecruiterAwards normally and only browsing your main timeline, then those two tweets wouldn’t have appeared (like in the second screenshot above).

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Tactics for a Successful Public Vote Strategy – How I Became a UK Blog Awards Finalist

VOTE imageI’m excited to be a finalist in the UK Blog Awards for the second year running, this time in the Digital & Technology category. The first phase was a public vote, and although I put a fair bit of effort into it, I’m certainly no expert – proof of that is the fact that I only made it to the finals in one of the two categories that I entered, suggesting that the competition this year is a lot more fierce than previous years…

I wanted to share my tactics on how I put the word out asking people to vote for me. This is by no means an exhaustive list, and some of them may be really obvious, but who knows… you might try different things next year and it might make all the difference.

Blog-related

Blog about it

UKBA16 badge exampleFirst things first… Blog about it! I wrote a post about it (“Vote for SEOno in the UK Blog Awards 2016!”) containing the ‘vote now’ image, which linked to my dedicated entry page.

Add a site-wide ‘vote now’ button

You can take this further by added a site-wide ‘vote now’ button. I put mine in my blog’s site-wide left-hand column. This is handy in case someone doesn’t see the dedicated blog post on the subject and instead visits another section (such as the homepage, the About page, the Contact page or a random post).

Social media-related

Twitter

Twitter is a no-brainer, and I reckon the biggest ‘pull’ of votes in my case.

I wouldn’t hesitate to tweet multiple times. I tweeted every 2-3 days during the voting period, varying the times and days. Use something like TweetDeck or Buffer to schedule your tweets (so you can get them all ready in bulk, instead of having to worry about remembering to manually do them yourself), and something like Followerwonk to find out the best time(s) of day to tweet based on your followers’ activity.

Followerwonk example screenshot
UKBA16 tweets imageAnother way to vary your tweets on the subject: RT other people’s tweets about it. So if someone else tweets saying that you’ve entered (@mentioning you in the process) then you could consider retweeting that instead of doing a standalone tweet from your own account.

I also tended to vary whether or not it contained an image (either no image, or the screenshot from the entry page, or the one provided by UKBA themselves), and also varied the landing page (mostly the entry page itself, but sometimes I drove people to the blog post instead).

Oh and lastly… Consider pinning one of the tweets on your profile – ideally one with an image (such as the ‘vote now’ image that UKBA provided, in my case). For people who randomly stumble across your Twitter profile, they’ll see it – and even if they don’t end up voting, it still looks good to show off.

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CR 25 Revisited – My SEMrush Webinar

In late May I was approached by the team at SEMrush about hosting a webinar, going into more detail about the CR 25 campaign that I ran in January. I’d already given a talk about it at BrightonSEO, but with only 20 minutes available, I left out a lot of useful information surrounding the ‘content blitz’ campaign, where we published 25 blog posts in one month (pretty much one each day during the month). I had toyed with the idea of creating a YouMoz post (and had in fact started to draft one), but when SEMrush approached me about the webinar, I thought that it would be a better way to get across all the info.

The webinar took place in early June. In addition to relying on PowerPoint slides, I jumped out of the slides, jumped into my browser (all while the audience were still watching) and quickly ran through all 25 posts as live examples. I thought that this was a good way to demonstrate the many different types of content – especially those with an interactive or particularly visual element to them (such as the custom Google Map, the 25-year timeline, the multiple-choice quiz and one post that featured an embedded tweet containing an autoplaying Vine video).

The video of the webinar is below, with a transcript below that.

Video Transcript (including slide stills)

Slide1-560
Hi, thank you very much for the introduction. I’m Steve Morgan, @steviephil on Twitter, and today I’ll be talking you through a big campaign I ran back in January earlier this year. I actually talked about this campaign at BrightonSEO in April, but I was only given about 20 minutes to talk on-stage and I was only able to talk about a couple of examples of content we did – we had 25 blog posts in one month – and just talk about how much it all cost, so it’s great to have the opportunity… a big thank you to SEMrush for having me. And it’s great to be able to talk about the campaign in more detail and run through more examples than I did when I presented at the conference.

Slide2-560
The webinar is split into three sections. I’m going to jump out of the slides a third of the way through and show you real examples of content, because I thought: “why bother showing you slides of examples when I can actually show you the examples on Firefox?” But before that, I’ll talk you through a bit of an introduction to the campaign and how we prepared for it. And then after I’ve shown you examples, I’ll give you some insights into what performed well, what didn’t, what worked well on certain social media networks, and talk you through how much everything cost, which – even though we had 25 posts created and we tried to avoid just having bog-standard, 400-word advice articles – we did lots of varying types of content and we tried to have interactive content as well. We managed to keep the budget very low by sourcing guest blog posts, by using free or cheap WordPress plugins – things like that really. I’ll tell you more as we go along.

Slide3-560
First, some background for Computer Recruiter.

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