Articles Tagged with Online Shopping

How To Insult Your Customers In Just 2 Emails

Gin & Tonic imageI had a really frustrating experience with an online store during the run-up to Christmas while buying a gift for my better half. I usually try to stick to sites I’m used to (Play.com, Amazon, etc.) and this reminded me why…

I wanted to buy this gin gift set from The Whisky Exchange (oh yes, those are nofollow links – they ain’t getting no SEO love from me!) and I hoped/assumed that the process would be pretty painless. In fact, given their 9.7 out of 10 score on Trustpilot, I imagine that this is the process that the vast majority of their customers go through:

  1. Place order
  2. Receive an automated email saying that “your order… will be despatched shortly”
  3. Receive order
  4. Receive another automated email, this time saying that they hope I’m “enjoying [my] drinks” and asking me to leave feedback on Trustpilot (an independent review site)

Well… my experience was different.

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