I had a really frustrating experience with an online store during the run-up to Christmas while buying a gift for my better half. I usually try to stick to sites I’m used to (Play.com, Amazon, etc.) and this reminded me why…
I wanted to buy this gin gift set from The Whisky Exchange (oh yes, those are nofollow links – they ain’t getting no SEO love from me!) and I hoped/assumed that the process would be pretty painless. In fact, given their 9.7 out of 10 score on Trustpilot, I imagine that this is the process that the vast majority of their customers go through:
- Place order
- Receive an automated email saying that “your order… will be despatched shortly”
- Receive order
- Receive another automated email, this time saying that they hope I’m “enjoying [my] drinks” and asking me to leave feedback on Trustpilot (an independent review site)
Well… my experience was different.