Articles Tagged with Oi! Conference

Online Influence (Oi) Conference 2016 (#OiConf)

Oi Conference 2016
Yesterday (21st April 2016) I spent the day at Online Influence (Oi) Conference 2016 (@OiConf / #OiConf) in Cardiff, with Oi and Freshwater UK sorting me out with a blogger pass (thanks guys)! While most people call it a social media conference (and social media marketing is a big part of it), it covers a range of digital marketing elements, including video, content and user behaviour. Even SEO got a mention or two. 🙂

I have a confession to make though: I went last year, but had a bad experience. I think it was rotten luck… While the kick-off keynote was fantastic, I went to a few bad talks (speakers arguing, tech problems, sales pitches, etc.), lunch was a disaster (I couldn’t eat what was on offer due to food allergies), and there was of course the infamous #panelgate, when the awesome Miranda Bishop (@Miranda_Bishop) challenged – and subsequently joined(!) – the all-male panel at the end of the day.

This year though? Much, much better. The calibre of talks was high, and I took a lot away from them – I’d say that each talk gave me at least one or two holy-crap-I-didn’t-think-of-that takeaways that are useful to me.

Here are the talks that I went to, along with the main takeaways I took from them:

Leaping out of the feed (or don’t let your content be an octopus)

Simon Low, BuzzFeedSimon Low, BuzzFeed

The opening keynote was from Simon Low of BuzzFeed. Now I’m not a big fan of BuzzFeed, but 6 billion monthly visits?! You can’t argue with that.

Fair play, it was a cracking talk – a great way to start the day. Some standout make-you-think takeaways for me:

  • Traditionally, most content creators pour their heart and soul into creating great content but make little effort to promote it – Simon argued that it’s a 90/10 split. BuzzFeed however spend 50% of their time creating their content and 50% promoting it. They realise that great content doesn’t just get ‘found’, and that you have to put the effort in.
  • They also take the time to translate stories into multiple languages, which helps to spread their reach further.
  • During the Q&A, someone asked about the times when things don’t go well when BuzzFeed work with brands. Simon replied by saying that the more that the brand is courageous (and that they don’t ‘sanetise’ what BuzzFeed are doing), the higher the chance of success.

SxSW ’17: why you need to go and how to validate the cost

Gabby Shaw, ADLIBGabby Shaw, ADLIB Recruitment

I was interested in the Meltwater talk (“Digital influence: 4 steps towards getting it, guiding it and growing it”), which was taking place at the same time, but a little bird told me that all the Track A (main hall) talks were being filmed and uploaded online at a later date, so I decided to be strategic and visit other talks in other rooms. That said, I’ve always had an interest in going to SxSW, as I know a few people who have gone over the years.

Gabby talked about the benefits of going, but also made it clear that it can be a costly affair – not just the ‘hard’ costs (plane ticket, accommodation, etc.) but also the ‘soft’ costs, which people often forget about (time out of the office, less chance to liaise with colleagues and clients, etc.).

Click to read more!

A Trick For Stopping Event Hashtag Spam

Have you ever been following the hashtag of an event or conference on Twitter that has become popular – maybe even trended – for it to suddenly become inundated with irrelevant tweets like this?

#BrightonSEO (marked) screenshot

This happened at BrightonSEO and its #BrightonSEO hashtag, which I attended a few weeks ago. According to a few attendees, the event’s hashtag trended, possibly even on a national scale (can anyone confirm?). Eventually, probably as a result of the trending and the hashtag’s popularity, the spam started trickling in, with the hashtag getting hit by spammers now and again throughout the day. At one point, I think there might’ve actually been more spam tweets than normal/genuine tweets. Obviously it was ruining the hashtag, making it harder to read and follow with so much useless noise jumping in and interfering.

The perfect solution

However I noticed a pattern with the tweets and therefore a fix. All of the spam tweets used the same URL shortener: 00ey. It’s certainly not a popular URL shortener – I’d personally never seen it before – and so I realised that there was a way to follow the hashtag without the spam but also without risking missing out on or eliminating anyone else’s tweets, i.e. those of the actual attendees.

Instead of doing a search/column for #BrightonSEO, I tried #BrightonSEO -00ey. The difference can be seen below:

[#BrightonSEO] & [#BrightonSEO -00ey] screenshot(Click to enlarge)

Spam gone, proper tweets kept.

I presented it to the other conference-goers via the hashtag, getting a few mentions of thanks and a couple of RTs for my troubles, which is always nice!

The not-so-perfect solution

Hash symbol imageSometimes you might not get so lucky, and the spammers might use a more common URL shortener. This happened with #OiConf and #smwb2b, which took place more recently. I didn’t attend the events, but I saw people complaining about the spam that the respective hashtags were receiving. Unfortunately, in both cases, the spammers were using instead of 00.ey.

However, it was still possible to do a fix, this time with [#OiConf] and [#smwb2b] respectively, but this obviously would’ve meant that if anyone else used a link then their tweets wouldn’t show up, either. That said, in my experience, most people tweeting at a conference aren’t necessarily always also tweeting links (they might just be tweeting things that the speakers have said), so you might only lose out on <10% of relevant, non-spam tweets.

Again, I presented them to the attendees via the hashtag, receiving thanks and RTs in doing so. You can see the difference between [#OiConf] and [#OiConf] here.

Help your fellow attendees

So the next time you’re at an event and the spam tweets start flooding in, look for a pattern. If they all contain the same URL shortener, including it in the search criteria with a minus in front of it will exclude any tweets containing it.

Try it out, and if it works, be sure to tell the other attendees! They’ll love you for it – seriously!

[# image credit: Tom Magliery]

Awesome Web & Tech Events in Cardiff – September 2012

Welsh Twitter dragon logo by FoomandoonianThis post is a bit different to the usual type of stuff I’d post on SEOno, but I was having lunch with a friend the other day and while we were talking about some of the upcoming web/tech events in Cardiff, I realised that there were so many going on next month that it was becoming difficult to keep track of them all.

…So I thought I’d list and link to them all in one place:

Cardiff Blogs

Cardiff Blogs logoWeb | Twitter | Facebook
When: Tuesday 4th September

Where: Maldron Hotel, St. Mary Street (map)
How much: Free!
Tickets: Eventbrite
Subject: Blogging
About: Anyone who knows me well knows that I adore Cardiff Blogs. This particular meet-up is all about the Wales Blog Awards (which I’ve been longlisted for, by the way)!


unified.diff logoWeb | Twitter
When: Wednesday 5th September

Where: O’Neill’s, Trinity Street (map)
How much: Free!
Tickets: Via their site (fill out the “+++ you ‘tendin?” bit!)
Subject: Software Development
About: All about software development, with a number of speakers. I’ve not been to one before (I think it’s still fairly new, so I don’t think there’s been that many previously), but I’m going to try and make it along to this one. I’ve heard many good things though!

Cardiff Start

Cardiff Start logoWeb | Twitter | Facebook
When: Tuesday 11th September

Where: IndyCube Central, Castle Arcade (map | link)
How much: Free!
Tickets: Facebook
Subject: Startups
About: Someone asked me to explain what Cardiff Start’s Hackdays were all about the other day. I’m sure someone will correct me if I’m horribly wrong (please do!), but it’s my understanding that its aim is to discuss how to boost the profile of Cardiff’s startups as a community. And that this is Phase 2. Rob Lo Bue sums it up well over on his blog.


cardiffrb logoWeb | Twitter
When: Thursday 13th September

Where: The Owain Glyndwr, St. John Street (map)
How much: Free!
Tickets: Lanyrd
Subject: Web Development (more specifically Ruby on Rails)
About: If you’re a Ruby developer in South Wales then this is definitely one for you. I believe they’ve been running monthly for about a year now.

Cardiff Internet Marketing

Cardiff Internet Marketing logoWeb | Twitter
When: Monday 17th September

Where: Future Inn, Cardiff Bay (map)
How much: £5 (£4 if booked in advance)
Tickets: Eventbrite
Subject: Digital Marketing
About: There’s been a few of these now, and although I’ve unfortunately not been able to make one just yet, I’ve heard that they’re very good if you want to learn about different areas of online marketing (and that they’re also good for networking)! This one covers online reputation management: more info here.


#cakemixer logoHashtag (I don’t think they have a dedicated site/Twitter yet)
When: Wednesday 19th September
Where: Vanilla Rooms, Park House Club, Park Place (map)
How much: Free!
Tickets: Eventbrite
Subject: Social Media
About: I believe this is the first one! A “Social Media Mixer” with speakers, social media-inspired cocktails and cake!

Oi! (Online Influence) Conference

Oi! Conference logoWeb | Twitter
When: Thursday 20th September
The Celtic Manor Resort (map)
How much: £75
Tickets: Eventbrite
Subject: Social Media
About: I have no idea why this wasn’t added to the list sooner, especially seeing as I already knew about it (something I probably shouldn’t admit to, but gosh darn my honesty)! Anyway, cheers for @Nonentity for bringing its omission to my attention. For more info, feel free to check out the hashtag: #OiConf.

Wales Blog Awards

Wales Blog Awards logoWeb | Twitter
When: Thursday 20th September
Where: Richard Burton Theatre, RWCMD (map)
How much: £5 (ticket price includes a glass of wine)
Tickets: Via the RWCMD website
Subject: Blogging
About: The Wales Blog Awards has been running annually since 2010 and features a variety of blogs in a variety of categories – click here for a full list of the shortlist nominees.

CryptoParty Cardiff

CryptoParty logoWeb
When: Saturday 22nd September
Where: O’Neill’s, Trinity Street (map)
How much: Free
Tickets: Eventbrite
Subject: Cryptography
About: Hat tip to @foomandoonian for finding out about this one – please see his blog post for more info.

Have I missed anything? If so, please feel free to drop a comment on this post, use the contact form or simply tweet me! For repeat visitors, if there are any updates then I’ll make a note of what they are below here, so that you know if there’s anything new.

I haven’t decided yet if this is to be a one-off or maybe part of a regular-ish series. I was thinking more the former simply because there’s a lot going on in September (as I said in the intro to this post). However, I guess we’ll see how it goes…!

Also, when I first had the idea for this post, I wanted to write it as a guest blog post on behalf of Computer Recruiter, so I’d still like to accredit them with a mention (and a link)!

[Welsh Twitter dragon image credit: Foomandoonian; event logos courtesy of each event’s Twitter profile]


  • 08/09/12 – Added the Wales Blog Awards event.
  • 11/09/12 – Added venue info for cardiffrb.
  • 18/09/12 – Added CryptoParty Cardiff.
  • 20/09/12 – Added Oi! Conference (better late than never eh!)