Articles Tagged with Facebook

Tactics for a Successful Public Vote Strategy – How I Became a UK Blog Awards Finalist

VOTE imageI’m excited to be a finalist in the UK Blog Awards for the second year running, this time in the Digital & Technology category. The first phase was a public vote, and although I put a fair bit of effort into it, I’m certainly no expert – proof of that is the fact that I only made it to the finals in one of the two categories that I entered, suggesting that the competition this year is a lot more fierce than previous years…

I wanted to share my tactics on how I put the word out asking people to vote for me. This is by no means an exhaustive list, and some of them may be really obvious, but who knows… you might try different things next year and it might make all the difference.

Blog-related

Blog about it

UKBA16 badge exampleFirst things first… Blog about it! I wrote a post about it (“Vote for SEOno in the UK Blog Awards 2016!”) containing the ‘vote now’ image, which linked to my dedicated entry page.

Add a site-wide ‘vote now’ button

You can take this further by added a site-wide ‘vote now’ button. I put mine in my blog’s site-wide left-hand column. This is handy in case someone doesn’t see the dedicated blog post on the subject and instead visits another section (such as the homepage, the About page, the Contact page or a random post).

Social media-related

Twitter

Twitter is a no-brainer, and I reckon the biggest ‘pull’ of votes in my case.

I wouldn’t hesitate to tweet multiple times. I tweeted every 2-3 days during the voting period, varying the times and days. Use something like TweetDeck or Buffer to schedule your tweets (so you can get them all ready in bulk, instead of having to worry about remembering to manually do them yourself), and something like Followerwonk to find out the best time(s) of day to tweet based on your followers’ activity.

Followerwonk example screenshot
UKBA16 tweets imageAnother way to vary your tweets on the subject: RT other people’s tweets about it. So if someone else tweets saying that you’ve entered (@mentioning you in the process) then you could consider retweeting that instead of doing a standalone tweet from your own account.

I also tended to vary whether or not it contained an image (either no image, or the screenshot from the entry page, or the one provided by UKBA themselves), and also varied the landing page (mostly the entry page itself, but sometimes I drove people to the blog post instead).

Oh and lastly… Consider pinning one of the tweets on your profile – ideally one with an image (such as the ‘vote now’ image that UKBA provided, in my case). For people who randomly stumble across your Twitter profile, they’ll see it – and even if they don’t end up voting, it still looks good to show off.

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The 1-Star Sucker-punch – Dropping the Ball on Online Reviews

Seeing stars imageAs SEOs we often have our focuses and our biases: our remit is to help improve clients’ visibility in search engines, after all.

However when working with SMEs in particular, you might be their go-to guy/girl for all their online marketing questions – not just SEO. I always try to offer help and advice on other areas if I can – such as social media and UX – but ultimately some things slip through the cracks. This post is an example where giving the client too much a focus can actually be a bad thing… They may perform one task really well, but then struggle to adjust strategy when it matters…

One of my clients has a big focus is on Local SEO: boosting the Map listing. If you Google “[keyword] [location]” keywords then oftentimes a Google Map shows up. And a big factor of that is getting positive Google reviews against the listing. We do pretty well all things considered, especially given that they’re not based in Cardiff city centre and instead operate on the edge of the city.

I did all the right stuff: I told them who was best to contact (happy clients) as well as the optimum time to contact them (just after a project had finished). I gave them an adaptable email template to use, containing info for the clients on how to leave a review and the appropriate links to the listing, etc. Over time, they hit the (ideal) minimum of five reviews and just kept going and going, eventually hitting more than ten 5-star reviews.

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CR 25 Revisited – My SEMrush Webinar

In late May I was approached by the team at SEMrush about hosting a webinar, going into more detail about the CR 25 campaign that I ran in January. I’d already given a talk about it at BrightonSEO, but with only 20 minutes available, I left out a lot of useful information surrounding the ‘content blitz’ campaign, where we published 25 blog posts in one month (pretty much one each day during the month). I had toyed with the idea of creating a YouMoz post (and had in fact started to draft one), but when SEMrush approached me about the webinar, I thought that it would be a better way to get across all the info.

The webinar took place in early June. In addition to relying on PowerPoint slides, I jumped out of the slides, jumped into my browser (all while the audience were still watching) and quickly ran through all 25 posts as live examples. I thought that this was a good way to demonstrate the many different types of content – especially those with an interactive or particularly visual element to them (such as the custom Google Map, the 25-year timeline, the multiple-choice quiz and one post that featured an embedded tweet containing an autoplaying Vine video).

The video of the webinar is below, with a transcript below that.

Video Transcript (including slide stills)

Slide1-560
Hi, thank you very much for the introduction. I’m Steve Morgan, @steviephil on Twitter, and today I’ll be talking you through a big campaign I ran back in January earlier this year. I actually talked about this campaign at BrightonSEO in April, but I was only given about 20 minutes to talk on-stage and I was only able to talk about a couple of examples of content we did – we had 25 blog posts in one month – and just talk about how much it all cost, so it’s great to have the opportunity… a big thank you to SEMrush for having me. And it’s great to be able to talk about the campaign in more detail and run through more examples than I did when I presented at the conference.

Slide2-560
The webinar is split into three sections. I’m going to jump out of the slides a third of the way through and show you real examples of content, because I thought: “why bother showing you slides of examples when I can actually show you the examples on Firefox?” But before that, I’ll talk you through a bit of an introduction to the campaign and how we prepared for it. And then after I’ve shown you examples, I’ll give you some insights into what performed well, what didn’t, what worked well on certain social media networks, and talk you through how much everything cost, which – even though we had 25 posts created and we tried to avoid just having bog-standard, 400-word advice articles – we did lots of varying types of content and we tried to have interactive content as well. We managed to keep the budget very low by sourcing guest blog posts, by using free or cheap WordPress plugins – things like that really. I’ll tell you more as we go along.

Slide3-560
First, some background for Computer Recruiter.

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Tweet To Win! 3 Lessons From Running My First Twitter Competition

I loved running CR 25 back in January. Beyond SEO, it gave me the chance to properly flex my content marketing muscles. From guest blog posts to crowdsourced content; from Google Calendar embeds to Google Map embeds; from interactive timelines to infographics; we did a little bit of everything.

We even did a bloody quiz.

We finished off CR 25 with an ‘IT Acronym Quiz’ – a 10-question multiple-choice quiz created using SlickQuiz.

CR 25 quiz screenshot
We decided to make the most of the opportunity and also gave away three £25 iTunes vouchers if people posted their results on Twitter.

It was my first attempt at a competition. It went well. Not quite how I’d hoped (as I’ll explain below) but we had a good number of entries and a good, positive response overall.

Here are the three lessons that I learnt.

1) Make sure that your competition’s terms are air-tight

As I said above, I’d never run a competition before – but I knew that you had to have some good set of terms & conditions behind it. I’m sure there are some decent templates out there, but I decided to draw inspiration from real-life examples. I can’t remember all of them, but I do remember that one of them was an iPad giveaway on The Guardian‘s website.

CR 25's competition terms (full screenshot)
(Click to enlarge)

It contained the usual suspects: participants must be UK residents over 18-years-old; it specified the closing date; in order to be eligible, they had to tweet a few particulars, including a link to the quiz and the hashtag; etc. etc. It had a total of 19 clauses.

I even thought that I was being extra-clever: I put in one clause that said that their tweet had to be live by the end of the closing date – just in case they deleted it a couple of days after tweeting it.

…And yet I missed out one (or maybe two) that was hugely important and should’ve been obvious.

A few days into the competition, a friend of mine entered. He asked: “how many times can I enter?”

Aww crap.

We didn’t have a clause that said ‘one entry per Twitter user.’ We also didn’t have a clause that said that a person could only enter once, full-stop. In other words, if someone managed more than one Twitter account, technically they could’ve entered more than once – even if we had that previous clause. It wouldn’t have been too much of a problem if we only had one prize to give away (aside from the fact that they would’ve increased their chances of winning that one prize), but we had three prizes – meaning that one person could’ve won two or all three prizes, and we couldn’t really do anything about it as our terms didn’t cover it. Whoops.

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Dear Alan Weiss: You’re Wrong About Social Media!

Vintage social media imageWhile holidaying in Spain I read two business books, recommended by @mackfogelson of Mack Web Solutions and @lstigerts of Marketing Gal during a recent #maximpact webinar: The Pumpkin Plan and Million Dollar Consulting, respectively.

(Please note: the above two Amazon links are affiliate links.)

I adored the former. The latter, Million Dollar Consulting, was interesting for a number of reasons. The author, Alan Weiss, makes some great points, and it’s clear that he is an expert when it comes to his profession and the world of consulting, but I had a few… bugbears about some of what he said. But this isn’t a book review. In fact, I’m only going to dig deeper into one area where I strongly disagreed: his thoughts on social media.

Before I continue, it’s important to point out that MDC was originally published in 1992, well before the world of social media (and even the Internet) became prominent as the behemoth that we know and love today. However, its 4th (and latest) edition was published in 2009 and has been updated to include “brand new material on blogging and social networking.” And while Mr Weiss praises the Internet (“The Internet and its accoutrements… have offered marvelous ways to improve our effectiveness and efficiency”) and recommends blogging (“Use a blog to regularly… promote your experience and ‘go to’ status”), it is clear that the man is not a fan of social networking.

While everyone is most certainly entitled to his or her opinion, just as Weiss is entitled to his own, the problem here is that his opinions are spoken in absolutes: it’s not “consider against using it” or “give it a try but be warned,” but more of a “don’t bother” and “don’t waste your time” attitude instead. Not only that, but when you’re dealing with an authority like Weiss, readers/fans will hang on every word and take every single suggestion on-board – I bet a fair few readers have said to themselves: “You’re right, Alan! Forget social media! Who needs it!”

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