Articles Tagged with Digital Marketing

Interview with Max Minzer about Max Impact

It’s been a while since I did an interview on SEOno (you can see previous interviews here) – in fact, I don’t really think to do them anymore, however I really wanted to interview Max Minzer about Max Impact (#maximpact) because he’s such a humble and modest guy and I love his shows (since show #40-odd I’ve attended pretty much weekly… in fact, this was my first appearance), plus with the fact that he ran his 100th show not so long ago, the timing couldn’t be better…

Steve Morgan: Hi Max! First things first, please introduce yourself – tell us a bit about who you are and what you do.

Max Minzer photoMax Minzer: Hey Steve! Thanks for having me!

My name is Max Minzer. I am the owner of ReEngage Consulting – digital marketing consulting service specialising in local search marketing. I view it as business advising and enjoy doing what I do. I also host a weekly digital marketing show called Max Impact, moderate a Local Search community on Google+ and I like meeting and talking to people.

I’m married and have a 3-year-old boy.

Steve: If someone asked you to summarise Max Impact in 30 seconds or less (or a couple of lines!), what would you say?

Max: Max Impact is a digital marketing show where people join video call (and real-time social media discussion) to share ideas to help businesses and marketing consultants grow their business.

Steve: How did you come up with the idea for Max Impact?

Max: I saw Google+ Hangouts On Air (the video broadcast platform) being used effectively in other industries to meet new people and share news, places and ideas. There was nothing like that in the marketing industry at the time. I was using Hangouts for more private conversations already but decided to give it a try as broadcast.

Also, many of us consultants work from home and often miss human-to-human interaction (during work; not that we don’t have lives 😉 ) and the “meet new people” element. It’s incredible that technology allows us to meet people around the world.

Max Impact Hangout screenshot
An example of a Max Impact show on Google+ Hangouts On Air

Steve: Please talk us through the usual format of a show. What happens on your typical Max Impact episode?

Max: I try to invite people 10-15 minutes before I start the broadcast so we can have an off-the-record chat and – often – meet new people for the first time and get comfortable. I then start the broadcast.

I have a featured guest in most cases and start the episode by introducing and interviewing them about a selected topic. I then become a moderator and have everyone else join the discussion. I let people ask questions, comment, discuss and I also read questions we get on social media.

Click to read more!

The Ever-growing List of Digital Marketing Google+ Hangouts On Air

Google+ Hangouts On Air pic

Having recently started to watch and even participate in a number of Google+ Hangouts On Air on the subject of digital marketing, SEO and PPC, I thought I’d put together a list of all of them, in chronological order of when they’re aired (i.e. Monday to Sunday).

What are they? For those who aren’t familiar with them, they’re like webinars that are limited to up to 10 participants (although more people can watch the live feed from afar), which often take the form of a Q&A or discussion of a topic – anything from something SEO-related to consulting, branding, social media, marketing in general and all sorts of other topics.

Some of them don’t have a dedicated site or page all about the events (as each event tends to have its own URL, which would be a nightmare to attempt to maintain here), so your best bet is to try the Google+ hashtag, which I’ve included with each one (when/where there is a hashtag associated with it). Failing that, try checking the host’s Google+ page.

Click to read more!

Awesome Web & Tech Events in Cardiff – September 2012

Welsh Twitter dragon logo by FoomandoonianThis post is a bit different to the usual type of stuff I’d post on SEOno, but I was having lunch with a friend the other day and while we were talking about some of the upcoming web/tech events in Cardiff, I realised that there were so many going on next month that it was becoming difficult to keep track of them all.

…So I thought I’d list and link to them all in one place:

Cardiff Blogs

Cardiff Blogs logoWeb | Twitter | Facebook
When: Tuesday 4th September

Where: Maldron Hotel, St. Mary Street (map)
How much: Free!
Tickets: Eventbrite
Subject: Blogging
About: Anyone who knows me well knows that I adore Cardiff Blogs. This particular meet-up is all about the Wales Blog Awards (which I’ve been longlisted for, by the way)!


unified.diff logoWeb | Twitter
When: Wednesday 5th September

Where: O’Neill’s, Trinity Street (map)
How much: Free!
Tickets: Via their site (fill out the “+++ you ‘tendin?” bit!)
Subject: Software Development
About: All about software development, with a number of speakers. I’ve not been to one before (I think it’s still fairly new, so I don’t think there’s been that many previously), but I’m going to try and make it along to this one. I’ve heard many good things though!

Cardiff Start

Cardiff Start logoWeb | Twitter | Facebook
When: Tuesday 11th September

Where: IndyCube Central, Castle Arcade (map | link)
How much: Free!
Tickets: Facebook
Subject: Startups
About: Someone asked me to explain what Cardiff Start’s Hackdays were all about the other day. I’m sure someone will correct me if I’m horribly wrong (please do!), but it’s my understanding that its aim is to discuss how to boost the profile of Cardiff’s startups as a community. And that this is Phase 2. Rob Lo Bue sums it up well over on his blog.


cardiffrb logoWeb | Twitter
When: Thursday 13th September

Where: The Owain Glyndwr, St. John Street (map)
How much: Free!
Tickets: Lanyrd
Subject: Web Development (more specifically Ruby on Rails)
About: If you’re a Ruby developer in South Wales then this is definitely one for you. I believe they’ve been running monthly for about a year now.

Cardiff Internet Marketing

Cardiff Internet Marketing logoWeb | Twitter
When: Monday 17th September

Where: Future Inn, Cardiff Bay (map)
How much: £5 (£4 if booked in advance)
Tickets: Eventbrite
Subject: Digital Marketing
About: There’s been a few of these now, and although I’ve unfortunately not been able to make one just yet, I’ve heard that they’re very good if you want to learn about different areas of online marketing (and that they’re also good for networking)! This one covers online reputation management: more info here.


#cakemixer logoHashtag (I don’t think they have a dedicated site/Twitter yet)
When: Wednesday 19th September
Where: Vanilla Rooms, Park House Club, Park Place (map)
How much: Free!
Tickets: Eventbrite
Subject: Social Media
About: I believe this is the first one! A “Social Media Mixer” with speakers, social media-inspired cocktails and cake!

Oi! (Online Influence) Conference

Oi! Conference logoWeb | Twitter
When: Thursday 20th September
The Celtic Manor Resort (map)
How much: £75
Tickets: Eventbrite
Subject: Social Media
About: I have no idea why this wasn’t added to the list sooner, especially seeing as I already knew about it (something I probably shouldn’t admit to, but gosh darn my honesty)! Anyway, cheers for @Nonentity for bringing its omission to my attention. For more info, feel free to check out the hashtag: #OiConf.

Wales Blog Awards

Wales Blog Awards logoWeb | Twitter
When: Thursday 20th September
Where: Richard Burton Theatre, RWCMD (map)
How much: £5 (ticket price includes a glass of wine)
Tickets: Via the RWCMD website
Subject: Blogging
About: The Wales Blog Awards has been running annually since 2010 and features a variety of blogs in a variety of categories – click here for a full list of the shortlist nominees.

CryptoParty Cardiff

CryptoParty logoWeb
When: Saturday 22nd September
Where: O’Neill’s, Trinity Street (map)
How much: Free
Tickets: Eventbrite
Subject: Cryptography
About: Hat tip to @foomandoonian for finding out about this one – please see his blog post for more info.

Have I missed anything? If so, please feel free to drop a comment on this post, use the contact form or simply tweet me! For repeat visitors, if there are any updates then I’ll make a note of what they are below here, so that you know if there’s anything new.

I haven’t decided yet if this is to be a one-off or maybe part of a regular-ish series. I was thinking more the former simply because there’s a lot going on in September (as I said in the intro to this post). However, I guess we’ll see how it goes…!

Also, when I first had the idea for this post, I wanted to write it as a guest blog post on behalf of Computer Recruiter, so I’d still like to accredit them with a mention (and a link)!

[Welsh Twitter dragon image credit: Foomandoonian; event logos courtesy of each event’s Twitter profile]


  • 08/09/12 – Added the Wales Blog Awards event.
  • 11/09/12 – Added venue info for cardiffrb.
  • 18/09/12 – Added CryptoParty Cardiff.
  • 20/09/12 – Added Oi! Conference (better late than never eh!)