Articles Tagged with Blogging

SEOno is 5

Birthday cake image
This April, SEOno (this very blog) turned 5-years-old.*

Since my very first post on 1st April 2011 – the innovatively titled “My previous posts for other blogs and sites“, which wasn’t an April Fool (despite the date) – I have published 141 posts totalling 144,481 words (whaaat?!), an average of 990 words per post.**

…I need to get out more.

In all seriousness though, I’ve enjoyed running this blog, which I always only ever considered a hobby (I still do), and yet it’s helped me to learn a more about SEO as I work on it, and has even helped me to win clients for Morgan Online Marketing (my SEO freelancing business).

Here’s to another 5 years! 🙂

* Hilariously (to me anyway), I thought my first post was on 30th April 2011, so I was going to post this on Saturday and say “I posted my first post five years ago today!”… only to realise that it was actually 1st April. Oops. So much for that plan. Numpty.

** Kudos to Dashboard Wordcount for that quick little insight.

[Image credit – Andy Eick]

Deconstructing the Worst Article I’ve Ever Seen

"Dear lord..."Ladies and gentlemen, we have reached peak BuzzFeedification.

By “BuzzFeedification” I refer to the recent onslaught of articles that fit BuzzFeed’s style (i.e. full of GIFs and memes) and/or follow the get-as-many-ad-impressions-as-possible model, which has been adopted by many publishers at the moment – more and more by the day, it seems – in an attempt to get that elusive click.

I came across one article that ticked all the usual boxes…

  • Unnecessary multi-page image listicle? Check.
  • Memes? UGH. Check.
  • Goes on for much longer than it needs to in order to try and accrue more ad impressions? Oh god yes check.

…and is simply one of the most frustrating and pointless articles I’ve ever read. The things publishers will do to get you to click and get you to view ads is becoming laughable.

The article and site in question (which I’ve nofollowed because I sure as sh*t don’t want to give them any SEO love)? “A Woman Makes A Shrine Of Her Used Condom Collection” on Rebel Circus.

Let’s take the time to dissect what’s wrong with this absolute sh*tshow:

They’ve turned a simple one-page story into an unnecessary multi-pager

Below the heading and opening summary, there’s a small paragraph about the ‘collection’ and an image of said collection. Below that, there’s a ‘Next Photo’ link:

RC Fail - page 1
Ok, fair enough. So far so good – no harm done.

The inclusion of the ‘Next Photo’ link led me to believe two things:

  1. It’s a multi-page image slideshow article (or whatever the technical term is), but more importantly,
  2. That there’d be more photos of the collection – and more information.

Click onto page 2 and you get this:

RC Fail - page 2
…An image of a record collection? Alrighty then.

Click to read more!

How Blogging Can Help You To Get A Job

This post was originally published on Cardiff Blogs (@cdfblogs/cdfblogs.com) in 2013. Cardiff Blogs’ website went offline a couple of months ago, so they kindly allowed me to republish it here on SEOno. It was written in conjunction with Computer Recruiter, as a sort of guest blog post on behalf of them, too.

Job search imageWhenever I chat to someone who’s struggling on the job front, I think back to my own experience. I graduated in 2007 – around the time that the job market started to go kaput – and for the 18 months that followed, I spent 9 of them unemployed. Looking back, I wish I’d done things differently. I know that I have the benefit of hindsight now, but one of the things I wish I’d done – as daft as it may sound at first – was to start a blog. Therefore, when I chat to someone who’s going through what I’ve previously gone through, depending on what type of career that they want to get into, I usually tell them that they should consider starting a blog.

On the surface, that sounds like daft advice, I admit. Why start a blog when the most important thing that you should be doing is hitting up the job boards and recruitment agencies and working on your CV? Well of course I’m not suggesting that you should be blogging instead of finding a job – but there’s no reason why you can’t do blogging on the side to support your efforts.

…”Support your efforts,” you might be wondering? Here’s what I mean:

It can help you to gain skills and experience in the meantime

The whole catch-22 scenario around experience (whereby employers want you to have experience, but you need experience to get a job) is enough to make your head spin and peeve you off simultaneously. It may not be career experience, but say if you’re looking to get into copywriting or journalism, you can start building up your experience in your own time, on your own blog.

Likewise, if you’re looking to get into web design or graphic design, not only can you use a blog to showcase your work, but the blog itself will also act as a showcase of your work.

It can be a good (but productive) distraction from the job hunt

Constant job hunting with no end in sight is bad for the soul. Trust me, I’ve been there. Somewhat wastefully, I used to break up the monotony of job hunting by watching TV and playing video games. Looking back, I wish I’d used that time more productively, which blogging would have done.

Now admittedly everyone’s different, and we all need to take time to relax and take our mind off things at some point or another, but sometimes (for me anyway!) I find that blogging doesn’t feel like working. It may not be as fun as firing up the PS3, but it’s certainly not in the same field as doing work or job hunting – however, it’s much, much more productive.

LEGO desk image

It can help with networking (which can help with finding a job)

This next point may feel like a slight subtle ad for Cardiff Blogs (it’s not!), but either way, it’s true. While I only joined Cardiff Blogs’ admin team in early 2013, I first started visiting the events back in 2011. I only intended to go along to learn a few new things – as I was fairly new to blogging at the time – and to meet some like-minded folks, yet over the years I’ve made a few great contacts and connections through it.

So once you start your blog, you may find yourself wanting to go to Cardiff Blogs or other local blogging events (whether it’s WordPress Users Wales – which is also in Cardiff – or a local blogger meetup in your town/city) and meet other bloggers. And you never know… You may strike up a conversation with someone who knows about a job that’s available that’d be perfect for you!

Click to read more!

Q&A with Emma Barnes about Selling her Blog

I’ve run a few interviews on SEOno before (you can see all the previous ones here) but I’m really excited to run this publish this one, for a number of reasons:

First and foremost, despite not yet meeting her IRL, Emma (@ejbarnes89) and I have known each other via Twitter for years and we get on famously. She’s my ‘sister from another mister,’ to re-work the classic saying… She’s guest blogged for me and I’ve guest blogged for her. So being able to interview her as well is just awesome.

Additionally, it’s a topic that really interests me. A lot of bloggers that I know are interested in monetising their blogs, but this is possibly the first instance I’ve heard of of someone selling their entire website, content and all (not just the domain name). After chatting to Emma about it, I asked her if she’d be interested in doing a proper Q&A/interview about it, and I’m delighted to say that she happily obliged…


Steve Morgan: Hi Emma! Tell us about Gaming Memoirs. How long did it run for before you sold it?

Emma Barnes photoEmma Barnes: Gaming Memoirs was my personal blog where I posted reviews about games that I’d played. I ran it for four years before deciding to sell it.

Steve: What types of posts did you publish?

Emma: Mostly game reviews, but occasionally fanart (which I now post on my Tumblr) and the odd “how to…” post.

Steve: What were your reasons for selling the blog?

Emma: I got to a stage where I realised that I wasn’t enjoying writing blog posts about video games any more, and rather than let it die I thought I might see if I could sell it to make a bit of money back on hosting costs, etc.

Steve: To me, the idea of selling a blog sounds very intimidating. I wouldn’t have a clue where to start! Were you in a similar situation when you made the decision to sell it, or did you know exactly what you were doing right from the off?

Emma: I have actually sold one blog before – however it was to someone I knew personally and it was more like just giving them WordPress access to the website.

This time it was totally different. Instead of approaching people I knew (although some were interested) I thought I’d try my hand at an auction, because I didn’t really know what the site was worth, and thought I’d leave it with a buyer to decide.

I was a bit nervous because I was worried I might screw up the transfer to the new host, or that I would somehow magically delete my site before selling it…

Steve: How did you sell it? Did you put it onto a ‘blog marketplace’ type website? How does the whole process work from start to finish? And how long did it all take?

I knew sites existed for buying/selling websites, so I did a bit of Googling and decided on Flippa for a few reasons:

  • It was specifically for buying/selling websites, domain names and apps rather than a more “general” web auction site,
  • I browsed it as if I was a buyer and thought it was easy enough to find what I wanted,
  • It looked fairly trustworthy and had decent reviews.

The process itself was quite easy once you got the hang of it. I’ll probably vary from site to site, so I’ll talk about what I did with Flippa.

Step 1 – Create account and tell Flippa what site I’m selling and prove that I own it

This involves uploading a file to the site – I had to do this directly form the host, rather than through WordPress, which was a little tricky for me because I don’t log in to my hosting very often, so wasn’t very sure what I was doing. But for someone who is familiar with the more technical sides of websites, it’d be really easy for them.

Click to read more!

Tactics for a Successful Public Vote Strategy – How I Became a UK Blog Awards Finalist

VOTE imageI’m excited to be a finalist in the UK Blog Awards for the second year running, this time in the Digital & Technology category. The first phase was a public vote, and although I put a fair bit of effort into it, I’m certainly no expert – proof of that is the fact that I only made it to the finals in one of the two categories that I entered, suggesting that the competition this year is a lot more fierce than previous years…

I wanted to share my tactics on how I put the word out asking people to vote for me. This is by no means an exhaustive list, and some of them may be really obvious, but who knows… you might try different things next year and it might make all the difference.

Blog-related

Blog about it

UKBA16 badge exampleFirst things first… Blog about it! I wrote a post about it (“Vote for SEOno in the UK Blog Awards 2016!”) containing the ‘vote now’ image, which linked to my dedicated entry page.

Add a site-wide ‘vote now’ button

You can take this further by added a site-wide ‘vote now’ button. I put mine in my blog’s site-wide left-hand column. This is handy in case someone doesn’t see the dedicated blog post on the subject and instead visits another section (such as the homepage, the About page, the Contact page or a random post).

Social media-related

Twitter

Twitter is a no-brainer, and I reckon the biggest ‘pull’ of votes in my case.

I wouldn’t hesitate to tweet multiple times. I tweeted every 2-3 days during the voting period, varying the times and days. Use something like TweetDeck or Buffer to schedule your tweets (so you can get them all ready in bulk, instead of having to worry about remembering to manually do them yourself), and something like Followerwonk to find out the best time(s) of day to tweet based on your followers’ activity.

Followerwonk example screenshot
UKBA16 tweets imageAnother way to vary your tweets on the subject: RT other people’s tweets about it. So if someone else tweets saying that you’ve entered (@mentioning you in the process) then you could consider retweeting that instead of doing a standalone tweet from your own account.

I also tended to vary whether or not it contained an image (either no image, or the screenshot from the entry page, or the one provided by UKBA themselves), and also varied the landing page (mostly the entry page itself, but sometimes I drove people to the blog post instead).

Oh and lastly… Consider pinning one of the tweets on your profile – ideally one with an image (such as the ‘vote now’ image that UKBA provided, in my case). For people who randomly stumble across your Twitter profile, they’ll see it – and even if they don’t end up voting, it still looks good to show off.

Click to read more!