Yesterday I attended The Business Of Web Design 2014 (#tboWD), which was held on my doorstep in Cardiff. Although I am not a web designer, I could see from the conference’s talk topics that a lot of it would relate heavily to SEO freelancing – and I was right.
The question “how much does a website cost?” is so similar to the question “how much does SEO cost?”, when you’ve not even been told the prospect’s industry, their goals (e.g. whether they want to rank for a really tough keyword or a few less competitive keywords) or even the URL of the site. Determining how to price yourself as a consultant – whether it be on a basis of time or the potential value/ROI offered to the client – is applicable across both industries. And getting a client to say “yes” to things can be just as tricky in SEO as it is in web design.
In addition to eight fantastic talks, there was a panel Q&A at the end, and to my terror (but also delight), the wonderful world of SEO was debated. I spent the first few minutes of my recent unified.diff talk tackling the subject of SEO’s terrible reputation – especially in the eyes of the web design/development community – and have previously blogged about how one of the best compliments I’d ever received was from a highly-respected local developer. Fortunately, while there were some stirrings of the typical “SEO is evil” type talk that we’re so used to seeing, I was really surprised and pleased to discover that the debate was handled really well. I’ll go into more detail below.
— Sean Johnson (@seanuk) July 18, 2014
(Note: for those where it says “[Slides TBA]” for now, I’ll update the post with the slide deck embeds as-and-when they all become available.)
1) How much does a website cost? – Sean Johnson
Sean (@seanuk) kicked things off with the question from prospects that often causes the most chagrin: “how much does a website cost?” Why? Because the answer is always: “it depends!”
What’s your industry? What are your goals with the website? Do you need eCommerce functionality? Does it need a blog? This applies to SEO so, so much: What’s your industry? What are your goals? Is the site brand new? Is the site even live yet? Has SEO work been carried out before, and if so, were spammy tactics involved? How can a web designer or SEO quote effectively without knowing that type of info first? The answer is: not very effectively. Not very.