Just a quick post detailing a time-saving hack that I discovered recently thanks to George Savva (@GeorgeSavva1), my effectiveness coach, who deserves full credit.
For years I’ve wanted to read a few business books but I’ve found that I’ve never had the time to do so – sure enough I’d buy them, but then they’d simply sit and gather dust on my bookcase shelf. I work all week, and then in my spare time I’d rather blog and spend time with my family than sit down and read a book. It’s simply an issue of allocation of time.
With my freelance SEO business I’m based at Welsh ICE in Caerphilly – from where I live it’s about a 15-20 minute commute each way. And as much as I used to enjoy listening to Radio 2 during the drives, George made me realise that I could put that time to better use. If I haven’t got the time to sit down and read books, why not buy them in audiobook form and listen to them in the car instead? I try to work four-day weeks (as I try to take one day per week as paternity when workload allows), so that’s 30-40 minutes per day and potentially 2-3 hours per week that could be utilised listening to audiobooks. In fact, in just a few short weeks, I’ve listened to multiple books that I’ve wanted to read for years, including:
- The Pumpkin Plan by Mike Michalowicz – truth be told, I read this two years ago, but I wanted to read/listen to it again
- Feel the Fear and Do it Anyway by Susan Jeffers
- Never Eat Alone by Keith Ferrazzi – albeit this is just a short, live version – not the full book
- Selling the Invisible by Harry Beckwith
…And coming up I’m planning on
reading listening to:
- The Lean Startup by Eric Ries
- Think and Grow Rich by Napoleon Hill
- The Strangest Secret by Earl Nightingale
(Please note: all of the above Amazon links are affiliate links.)
If anyone has any other suggestions of books/audiobooks, please let me know (either by comment, by email or by tweet). I recommend Tom Buckland’s marketing books post – at least one of its suggestions you’ll spot from my to-listen-to list above.
So whether your commute back and forth work by car, bus, train or tube, you might also find that spending the time listening to audiobooks to be really useful.
Update: I wanted to share a few great responses that I received via Twitter when I first published this post, which offer further advice:
@steviephil I listen during my swimming, I've got my sony waterproof mp3 player.
— Krystian Szastok (@krystianszastok) August 19, 2015
@steviephil It’s podcasts for me. I regularly spend 2-3 hours a week driving around. Wonderful learning time.
— Jaymie Thomas (@jaymiethomas) August 19, 2015
— Tony Dimmock (@Tony_DWM) August 19, 2015
[Motorway image credit – Highways Agency]