SEOno News

A (Long Overdue) Theme Change & New Logo for SEOno

SEOnoOver the weekend I finally got round to implementing a new WordPress theme on SEOno. The last time I did so was nearly three years ago (October 2012) and while the previous theme – SmartOne – had been an absolute pleasure to use over the years, it was starting to look and feel a little dated, so inevitably I felt that it was time for a change…

I’ve always liked the idea of using a plain, minimalist theme, so the new theme – Emphasize – mostly retains that feeling. In fact, I’ve gone as far as editing the theme’s colour scheme to mostly match the previous theme…! I’ll probably keep tinkering away and making the occasional tweak here and there, so what you see now might not end up being the finished product.

I also decided to get an official logo for the blog – the first time that I’ve done so. Previously I simply took a screenshot of the previous theme’s title (which was basic italic text in blue) and called that my logo, which was… naff. When I was asked to give a logo to the UK Blog Awards last year (I was shortlisted in a category), it felt a little embarrassing. So now I have something proper. Well, I say “proper”… It was generated using the Hipster Logo Generator. Say what you will… I’m happy with it. Besides, having a hipster logo kind of fits with the often tongue-as-cheek-as-f*ck style of the blog, don’t you think? 😉

What’s interesting is that I was recently chatting to a designer that I know via Twitter and it seemed odd to him that I was going the cheap/DIY route with this and not investing in it properly. I guess that I’ve always liked going down the DIY route – especially with the blog – even at the risk of aesthetics. I’m certainly no designer (saying so would be an insult to the design community!) so I know that it probably could be better, but for now I’m happy with keeping things simple.

I welcome any and all feedback – good or bad. Feel free to email me, tweet me or drop a comment below.

I’ve Joined State Of Digital’s Blogging Team!

State Of Digital logo
I am freakin’ excited to announce that I’ve been added to State Of Digital‘s Blogging Team as a regular contributor!

Here’s a link to my author profile, and here’s one to my first post: Repurposing Unsuccessful HAROs

A few years ago, StOD (formerly known as State Of Search) decided to stop allowing guest blog contributions and now only accept certain authors to write for them, so it’s a real honour to have been asked to contribute – and especially on an on-going basis.

So in addition to blogging here on my home of SEOno, expect to see regular posts from me over on StOD’s blog as well. I’ll probably save my more serious posts for StOD and publish my more off-beat, tongue-in-cheek and silly posts on here (but given what I’ve published on here before, that shouldn’t really be a surprise now, should it?) 😉

MOM is 2!

MOM's 2nd birthday logoJust a quick post to say that my SEO consulting business – (or “MOM” for short) – is celebrating its second anniversary today, as I officially started my journey into self-employment on Tuesday 7th May 2013.

There’s a lot of people to thank, especially the community up at Welsh ICE for their on-going support as well as my parents (who run Computer Recruiter and Los Locos Beach). I have some exciting things planned for the coming years, so stay tuned…

I actually have some spare capacity for the first time in around 12-18 months, so if you’d like to work with me then please get in touch. I have some nice testimonials (many of which you can also see on my LinkedIn profile) and I’m told that I charge extremely reasonable rates for the standard of service that I provide, which is very nice. :-)

E-cards With a Difference… A Very MOM-y Christmas 2014

MOM Xmas Tree imageLast year marked my first Christmas as a self-employed freelancer with my own clients… which meant that I approached the whole idea of sending out Christmas cards in very much of an “oh F*@K!” manner: I hastily bought a box of cards, wrote in them in my hilariously horrendous handwriting using a dark green biro (to match my business’ branding) and fired them off to my clients’ postal addresses.

It was a sucky effort.

Even before December 2013 rolled by, I had the idea of doing something different… something special in place of traditional Christmas cards. Now I ain’t no fancy designer, so creating a slick, physical, deliverable item was out of the question. I always liked the idea of doing something that involved an online/digital element though.

This year, I put more thought into it and created Christmas e-cards in the form of custom landing pages on the website, which took on two different aspects…

Type 1 – Individual e-cards for clients & other folk

So, as mentioned above, the main aspect of the e-cards took the form of custom landing pages for individual recipients. They’re all orphaned pages (meaning that nothing else is linking to them, internally or externally) and they’ve also been noindexed, meaning that they won’t be picked up by the search engines.

Here’s an example of one. Each one contains a personalised message to the recipient – which beats having a generic message across the board.

MOM Individual Xmas card example screenshot
(Click to enlarge)

So far I’ve created about 20 of them. Beyond clients, they’ve also gone to people who’ve referred me work and who have done me favours or helped me out over the past year. I can also quickly knock one up if someone sends me a card or e-card, so I can potentially avoid that awkward moment that can happen where someone sends you one and you don’t get chance to send one back. Quite handy.

Type 2 – The "welsh ice bauble" challenge…

I also created another e-card page, but this one wasn’t addressed to anyone in particular. It had a secret, ‘Easter egg’ quality to it (and no, I’m not getting my holiday seasons mixed up)…

One of the guys/gals at Welsh ICE (my office/co-working space) came up with the brill idea of giving every member/company a Christmas bauble for the ICE Christmas tree to decorate and customise ourselves. Some people tied it in with their business: e.g. SPORTTAPE wrapped theirs in some of their tape and RecRock covered theirs in branded plectrums.

I wanted to follow suit, so I decided to create a page for it – similar to the above individual/client e-cards – except that this one could be indexed by Google…

For my bauble, I coloured it orangey-gold and drew green lines on it (to try and match the revised logo – the star of the tree) and stuck a label on it with a Google logo and the phrase: "welsh ice bauble"

Click to read more!

Vote for SEOno in the UK Blog Awards 2015!

UKBA15 logo
UPDATE: Voting is now closed!

SEOno (this very blog!) has been entered into the UK Blog Awards 2015 (#UKBA15).

If you’ve ever read any of my posts and thought “hey, this stuff ain’t half bad!” then I’d really appreciate your vote. It only takes about 30 seconds to do.

All you have to do is follow this link: and fill out the Name and Email fields. Nice n’ easy!

The first phase of voting (the public vote) ends on Wednesday 3rd December, so if you’re reading this before that date then please vote now!

So go on… help out “one of the nicest guys… in [the SEO] industry” (source) – you know you want to…! 😉