Category Archives: PPC

Getting Around LinkedIn PPC Ads’ Poor UK Geographical Targeting Options

Update (15th April 2015) – I’ve just been alerted to the fact that Cardiff is now a target location (yay), making this entire post pretty much obsolete (boo)! Good news though. I do a bit of work for Welsh ICE … Continue reading

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Google Help Needs UX Improvements, A Content Audit & A Better Attitude…

As someone who’s been doing SEO and PPC day in and day out for nearly 5 years, I’m no stranger to Google’s Help sections. While there’s a lot of great search engine marketing advice out there on other people’s blogs, … Continue reading

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Is “Keyword” A Keyword In Your Google AdWords Account?

I noticed something amusing a while ago that I’ve been meaning to blog about for ages. Sadly, it doesn’t seem to work anymore if you’re using a computer or an iPad, but I have noticed it recently via my iPhone… … Continue reading

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My Top 10 Takeaways from #BrightonSEO April 2012

Having been in SEO for over 3 years now, attending a conference was long overdue. Thankfully, we won some tickets to Brighton SEO and so I headed there with Liberty colleagues Andrew (@Andrew_Isidoro / @SEOFoSho) and Ceri. While Andrew tweeted … Continue reading

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A surefire PPC brand exposure tactic for AdWords advertisers

What’s a search term that – for one day only – will have a massive surge of search volume in Google? Whatever the Google Doodle’s linking to. “Google Doodles?” Readers who aren’t familiar with the term are bound to be … Continue reading

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