A (Long Overdue) Theme Change & New Logo for SEOno

SEOnoOver the weekend I finally got round to implementing a new WordPress theme on SEOno. The last time I did so was nearly three years ago (October 2012) and while the previous theme – SmartOne – had been an absolute pleasure to use over the years, it was starting to look and feel a little dated, so inevitably I felt that it was time for a change…

I’ve always liked the idea of using a plain, minimalist theme, so the new theme – Emphasize – mostly retains that feeling. In fact, I’ve gone as far as editing the theme’s colour scheme to mostly match the previous theme…! I’ll probably keep tinkering away and making the occasional tweak here and there, so what you see now might not end up being the finished product.

I also decided to get an official logo for the blog – the first time that I’ve done so. Previously I simply took a screenshot of the previous theme’s title (which was basic italic text in blue) and called that my logo, which was… naff. When I was asked to give a logo to the UK Blog Awards last year (I was shortlisted in a category), it felt a little embarrassing. So now I have something proper. Well, I say “proper”… It was generated using the Hipster Logo Generator. Say what you will… I’m happy with it. Besides, having a hipster logo kind of fits with the often tongue-as-cheek-as-f*ck style of the blog, don’t you think? 😉

What’s interesting is that I was recently chatting to a designer that I know via Twitter and it seemed odd to him that I was going the cheap/DIY route with this and not investing in it properly. I guess that I’ve always liked going down the DIY route – especially with the blog – even at the risk of aesthetics. I’m certainly no designer (saying so would be an insult to the design community!) so I know that it probably could be better, but for now I’m happy with keeping things simple.

I welcome any and all feedback – good or bad. Feel free to email me, tweet me or drop a comment below.

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