Articles for February 2013

Confusing Google: A rel="author" Case Study

Question imageThis post is mainly about what happens when you implement rel="author" twice on a webpage and the confusion and potential mistrust it carries in Google’s eyes. However it also covers the following areas:

  • The best and easiest way to implement rel="author" on a WordPress blog,
  • How to handle rel="author" if your blog allows guest posts (whether it’s on WordPress, another blogging platform or a self-hosted blog).
  • Discrepancies between what the Rich Snippets Preview Tool shows and what actually shows up in Google’s SERPs (search engine result pages).

What is rel="author"?

rel="author" is a type of rich snippet whereby your Google+ profile picture and links to your profile appear in Google’s search results. While you may not know it by name, if you’ve been using Google at all in the past year or so (which I’m guessing is extremely likely!) then you’re bound to recognise this:

rel-author-example-annotated

Rather than simply showing a standard search result, the following is added:

  1. A Google+ profile pic, which studies have shown can improve CTR (click-through rate). One of my favourite studies talks about how optimising the picture (of all things!) can further increase CTR.
  2. A “by [name]” link, which links to the person’s Google+ profile.
  3. The number of G+ circles that the person is in.

Although it’s not shown above, I’ve also seen some instances where it says “More by [name]” in place of #3.

In addition to improving CTR, Eric Schmidt recently revealed that it could even lead to higher rankings, which is something that many had previously speculated and that Jeff Sauer has recently investigated.

Click to read more!

How To Market Your Live Music Bar Online

Intro from Steve: After my first guest post publication, Mike – who I’ve known on Twitter for a while – asked if he could publish one as well. Given its subject matter, I couldn’t say no. I used to work at a live music bar a lifetime ago (The Musician Pub in Leicester, if you’re ever in the area), so this post struck a chord (oww, sorry!) with me. Enjoy!

Following the Live Music Act 2012 (which allowed venues with a capacity of less than 200 people to put on live music without a license*), it seems a growing number of bars are taking advantage and starting to book live bands. With the growing number of options for live music lovers, how do you stand out and persuade potential punters through your door?

The following tips will help you to stand out against your local competition and dominate the online arena.

*Source: http://www.bbc.co.uk/news/entertainment-arts-19783855

Get a Google Places Listing

For any local business, a Google Places for Business listing is essential – not only will your business show up in Google Maps enabling people to easily get directions to your premises, but it will also provide searchers with an ‘at-a-glance’ overview of your address, contact details and opening hours direct from the search results page.

Click to read more!

The Ever-growing List of Inbound.org Ask Me Anything (AMA) Threads

Inbound.org AMA header image

* Update * – When I started this list, there wasn’t a dedicated AMA category on Inbound.org. Now there is. So I’ve decided to stop continuing this list.

On January 16th 2013, Ed Fry announced that Inbound.org would be introducing Ask Me Anything (AMA) threads, starting with the mighty Rand Fishkin, one of the founders of the site. As I type this, there have been three official AMAs to date (by “official” I mean announced by the Inbound.org team – I thought I’d make this point as some people have created their own AMAs). However, as there isn’t a dedicated category for them and the three so far have been submitted in different categories, there’s no easy way to keep track of them all.* So I thought I’d start a list…

* You could do a Google search such as site:inbound.org “ask me anything”, but for the purposes of this post, we’ll pretend that’s not an option, okay? 😉

Interestingly, while researching this post, I found out that Jonathan Colman was the one who first came up with the idea for AMAs for Inbound.org – inspired by Reddit – in this thread (I can’t link to the comment directly, so you’ll have to scroll down).

Anyway, here’s the list, which will be updated as-and-when new AMAs take place. Please feel free to check back if you miss one or want to refer back to an old one!

Click to read more!

SEOs on Last.fm

“Your musical compatibility is Optimised”

Last.fm logo

If you’re obsessed with music as much as you’re obsessed with the SEO industry then hopefully you’ll like this post…

For those unfamiliar with Last.fm, it’s a service that “scrobbles” your plays from your devices, working with all the usual suspects: Windows Media Player, iTunes, Winamp, Spotify… a full list (of apparently 600!) can be found here.

After befriending a few SEOs via my profile, I thought I’d put together a list of SEOs who actively use the service!

Want your profile added to this list?

If you’d like to be added to the list, please tweet me, email me or leave a comment below. Here’s the criteria though:

  • You must work in SEO (or at least something closely related: digital marketing, inbound marketing, etc.),
  • Your profile must’ve seen some activity within the last 30 days,
  • Both individual and agency profiles are welcome (e.g. if the latter is an office playlist).

I’m happy to add everyone/anyone who gets in touch, but given the industry that we operate in, if it seems like you’re only doing it to get the link(s) then I might still say no…

Anyway, here we go… Individuals first (alphabetical by surname), then Agencies. Enjoy…!

Click to read more!