Monthly Archives: July 2011

Modern music marketing: is what you don’t do more important than doing everything?

My evolution as a music lover over the years has basically gone something like this: 1. Buy everything I like on CD 2. Listen to everything on Spotify instead Since discovering Spotify two years ago, shortly after it came out … Continue reading

Music ,

The #SMsceptic: The dangers of integrating and automating social media accounts

Picture the scene… You dabble in social media for your [blank] (replace with website(s)/affiliate project(s)/company/clients or whatever’s applicable), making use of the main and most popular social networking sites: Twitter, Facebook, LinkedIn and possibly even the brand new Google+. You’re … Continue reading

Social Media , , , ,