It’s been a while since I did an interview on SEOno (you can see previous interviews here) – in fact, I don’t really think to do them anymore, however I really wanted to interview Max Minzer about Max Impact (#maximpact) because he’s such a humble and modest guy and I love his shows (since show #40-odd I’ve attended pretty much weekly… in fact, this was my first appearance), plus with the fact that he ran his 100th show not so long ago, the timing couldn’t be better…
Steve Morgan: Hi Max! First things first, please introduce yourself – tell us a bit about who you are and what you do.
My name is Max Minzer. I am the owner of ReEngage Consulting – digital marketing consulting service specialising in local search marketing. I view it as business advising and enjoy doing what I do. I also host a weekly digital marketing show called Max Impact, moderate a Local Search community on Google+ and I like meeting and talking to people.
I’m married and have a 3-year-old boy.
Steve: If someone asked you to summarise Max Impact in 30 seconds or less (or a couple of lines!), what would you say?
Max: Max Impact is a digital marketing show where people join video call (and real-time social media discussion) to share ideas to help businesses and marketing consultants grow their business.
Steve: How did you come up with the idea for Max Impact?
Max: I saw Google+ Hangouts On Air (the video broadcast platform) being used effectively in other industries to meet new people and share news, places and ideas. There was nothing like that in the marketing industry at the time. I was using Hangouts for more private conversations already but decided to give it a try as broadcast.
Also, many of us consultants work from home and often miss human-to-human interaction (during work; not that we don’t have lives ) and the “meet new people” element. It’s incredible that technology allows us to meet people around the world.
Steve: Please talk us through the usual format of a show. What happens on your typical Max Impact episode?
Max: I try to invite people 10-15 minutes before I start the broadcast so we can have an off-the-record chat and – often – meet new people for the first time and get comfortable. I then start the broadcast.
I have a featured guest in most cases and start the episode by introducing and interviewing them about a selected topic. I then become a moderator and have everyone else join the discussion. I let people ask questions, comment, discuss and I also read questions we get on social media.