PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk

Newspaper and laptop imageYesterday evening I spoke at Social Shorts Cymru, an event run by CIPR Wales (the Chartered Institute of Public Relations) that was held at Golley Slater’s Cardiff office. You can see CIPR Wales’ past and future events here.

The full talk title was: PRs make damn good link builders – Integrating SEO into PR campaigns. I explained that PRs have the ability to create campaigns that boost their clients’ SEO efforts as well as helping them to get brand mentions in the press and across the Web. Creating certain types of campaigns may increase the chances of getting links, but given the press’ reluctance to link out, there are certain ways that you go about it.

Here are the slides, which I’ve uploaded onto Speaker Deck instead of SlideShare, as the latter destroyed the formatting of the slide deck’s text for some reason. (Please note: As you can’t click on the links in the below slide deck, here’s a link to the deck as a PDF, where the hyperlinks – such as the list of ‘Handy tools’ near the end – will work.)

I have a few more speaking and webinar gigs in the pipeline, which I’m looking forward to – you can see some confirmed talks on my Speaking page. If you’d like me to speak at your event then please get in touch!

[Newspaper & laptop image credit: Gregor Fischer]

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MOM is 2!

MOM's 2nd birthday logoJust a quick post to say that my SEO consulting business – morganonlinemarketing.co.uk (or “MOM” for short) – is celebrating its second anniversary today, as I officially started my journey into self-employment on Tuesday 7th May 2013.

There’s a lot of people to thank, especially the community up at Welsh ICE for their on-going support as well as my parents (who run Computer Recruiter and Los Locos Beach). I have some exciting things planned for the coming years, so stay tuned…

I actually have some spare capacity for the first time in around 12-18 months, so if you’d like to work with me then please get in touch. I have some nice testimonials (many of which you can also see on my LinkedIn profile) and I’m told that I charge extremely reasonable rates for the standard of service that I provide, which is very nice. :-)

SEOno News ,

Are Other Rich Snippets Overriding the ‘Mobile-friendly’ Tag?

Just a quick post today based on a random discovery that I made over the weekend…

I was checking a SERP on behalf of my parents’ company (IT recruitment sector) from my phone simply because I didn’t have my laptop or tablet to hand. A search for "web developer job cardiff" showed the following:

Mobile SERP - Indeed.co.uk screenshot

(Click to enlarge)

Two things struck me as odd about the first result, which is first on both mobile and desktop searches. Firstly, the top result isn’t labelled ‘Mobile-friendly’ (any SEO who’s not been living under a rock will know that this is big news at the moment), yet it’s ranking above two results that are. Secondly, having been on Indeed.co.uk’s website before, I was convinced that it was mobile friendly – so I clicked (or tapped) on it, and – as a matter of fact – it is:

Indeed.co.uk's mobile site screenshot
Google’s Mobile-Friendly Test even confirms this – here’s the results page for that page:

Mobile-Friendly Test results for Indeed.co.uk screenshot

So… what’s going on here?

Let’s take a closer look at the SERP:

Mobile SERP - Indeed.co.uk (highlighted) screenshot
Notice how the label next to Indeed.co.uk’s result shows ‘Jobs 1 – 10 of 370′ instead? I have a feeling that this rich snippet is overriding the ‘Mobile-friendly’ tag for this result – i.e. that Google is choosing to show the former instead of the latter (even though both are true)… which isn’t good for Indeed.co.uk (more on that below).

Click to read more!

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25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap – My BrightonSEO Talk

Speaking at BrightonSEOHaving previously been to BrightonSEO 4, 5, maybe 6 times (I’ve genuinely lost count), it was an absolute pleasure and honour to be given the opportunity to speak about my recent CR 25 campaign, as part of the Content Strategy segment.

From the BrightonSEO website (which I’m copying-and-pasting as well, just in case it gets removed from the site at some point):

In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary.

6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz.

Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates.

Here are the slides:

Someone let me know that the talk was Periscoped (is that a verb yet?) as well – here’s a screenshot. Really exciting!

As I said towards the end of the talk / on the penultimate slide, I’m hoping to do a full write-up of the campaign – its good, bad and ugly moments – which would cover everything from the talk and more stuff that I would have liked to have covered if I had more time. I’ll most likely submit it as a YouMoz post – keep an eye out for it over the coming weeks/months.

I’d also like to say a big thank you not only to @kelvinnewman (BrightonSEO’s organiser) for allowing me to speak, but also to @MUmar_Khan, @krystianszastok, @ichbinGisele and @Tony_DWM for taking the time to give me feedback on an early draft of my slide deck. Tony especially was incredible, giving thoughts and feedback on every single individual slide. Top bloke.

[Main speaking image credit – @octink (from Twitter)]

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Interview with Max Minzer about Max Impact

It’s been a while since I did an interview on SEOno (you can see previous interviews here) – in fact, I don’t really think to do them anymore, however I really wanted to interview Max Minzer about Max Impact (#maximpact) because he’s such a humble and modest guy and I love his shows (since show #40-odd I’ve attended pretty much weekly… in fact, this was my first appearance), plus with the fact that he ran his 100th show not so long ago, the timing couldn’t be better…


Steve Morgan: Hi Max! First things first, please introduce yourself – tell us a bit about who you are and what you do.

Max Minzer photoMax Minzer: Hey Steve! Thanks for having me!

My name is Max Minzer. I am the owner of ReEngage Consulting – digital marketing consulting service specialising in local search marketing. I view it as business advising and enjoy doing what I do. I also host a weekly digital marketing show called Max Impact, moderate a Local Search community on Google+ and I like meeting and talking to people.

I’m married and have a 3-year-old boy.

Steve: If someone asked you to summarise Max Impact in 30 seconds or less (or a couple of lines!), what would you say?

Max: Max Impact is a digital marketing show where people join video call (and real-time social media discussion) to share ideas to help businesses and marketing consultants grow their business.

Steve: How did you come up with the idea for Max Impact?

Max: I saw Google+ Hangouts On Air (the video broadcast platform) being used effectively in other industries to meet new people and share news, places and ideas. There was nothing like that in the marketing industry at the time. I was using Hangouts for more private conversations already but decided to give it a try as broadcast.

Also, many of us consultants work from home and often miss human-to-human interaction (during work; not that we don’t have lives 😉 ) and the “meet new people” element. It’s incredible that technology allows us to meet people around the world.

Max Impact Hangout screenshot

An example of a Max Impact show on Google+ Hangouts On Air

Steve: Please talk us through the usual format of a show. What happens on your typical Max Impact episode?

Max: I try to invite people 10-15 minutes before I start the broadcast so we can have an off-the-record chat and – often – meet new people for the first time and get comfortable. I then start the broadcast.

I have a featured guest in most cases and start the episode by introducing and interviewing them about a selected topic. I then become a moderator and have everyone else join the discussion. I let people ask questions, comment, discuss and I also read questions we get on social media.

Click to read more!

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