Disclaimer: This post isn’t intended as a dig at any awards event organiser, whether mentioned in this post or not. On the contrary, I’m a fan of awards events and have submitted (and will continue to submit) campaigns to them, now and in the future, on behalf of myself and my clients. This post is simply an observation on the current status of the awards industry as a whole.
Recently I’ve been submitting one of the campaigns that I created for a client to various SEO/marketing awards events – the first time I have ever done so. While we sadly didn’t get through to the finals of Canmol 2015 (the Wales Marketing Awards), we were shortlisted in two categories in the UK Search Awards 2015, which took place in London last week. I also have my sights set on a few awards events taking place in 2016 – we’ve submitted the campaign to one of them (shortlist TBC) and there are at least two or maybe three others that I’m considering in the New Year.
One thing I’ve noticed though? I thought that there would be only one or two awards applicable to me. With this campaign alone, I have found at least half a dozen. And it seems that – in South Wales at least – a few more have sprung up really recently, only in the last year or so.
It has me a little concerned… Are we reaching a point of ‘peak’ awards do? Are there too many of them out there, which are in turn devaluing the status that a person obtains when he/she wins an award and becomes “award-winning?” Honestly, I don’t know – I don’t have the answer, but I thought that I’d air my views and potentially start a discussion on the topic…
The “new car” phenomenon in play?
I’ll happily admit that the Baader-Meinhof Phenomenon could be in play here. You know when you buy a new car, and then you notice other people driving the same make/model more often than you did previously – maybe even in the same colour? As mentioned above, this was my first time submitting something to awards shows, so it makes sense that I’m simply more aware of them now. Let’s also not ignore the fact that many of my fellow Welsh ICE members have been up for awards recently, with multiple members shortlisted in the Caerphilly Business Awards 2015. Many of them were tweeting about it, so it could be the case that I’m seeing more tweets about awards, leading me to believe that there are more awards out there than there actually are…
Then again… New awards in just the last few months include the Entrepreneur Wales Awards, the Cardiff Business Awards, The Regional Awards (which includes Cardiff), the Cardiff Music Awards, and various offerings from The Drum, including The Drum Content Marketing Awards (in fact you can see the full list of The Drum’s different awards events here). And while I deliberated about writing this post over the weekend, I was casually browsing Twitter and noticed that the Business Growth Awards South Wales had just been announced. That’s a lot of new awards events all of a sudden – especially those originatining from and/or having a focus on the Cardiff/South Wales region.